CPG

Consumer Packaged Goods

Competitive imperatives for Consumer Packaged Goods (CPG) firms today include integrating with retail strategies, leveraging data at the point of sale, increasing speed to market and optimizing supply chain and inventory management.

Challenges include gaining insight from massive volumes of data and sources ranging from operational platforms to social media channels. Put differently, CPG firms must balance global oversight of operations with a local focus on consumer preferences.

Softtek helps CPG organizations develop the digital capabilities needed to manage complex global supply chains and at the same time forge tailored connections with individual consumers. We optimize platforms, applications, processes and skill sets to enable seamless integration with global suppliers and partners, as well as real time data sharing to create meaningful customer connections.

Overview of Benefits

Changing the Game

Insights

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