Consumer-facing technologies and disruptive business models such as Airbnb are driving a shift in the hospitality industry. Social media is increasingly used for customer care and customer’s own mobile devices are now a means to the entire hotel-stay experience, from room key to check-out. Travelers have endless information and options at their fingertips, and expect an enticing and personal experience on every touch point and channel.

Hospitality companies require smart use and integration of data, a modern IT operational core, and strategic application of technology to deploy a seamless and intimate guest experience across all channels –before, during and after the stay.



Softtek works with hospitality companies ensure their IT organizations deliver on new business requirements and guest expectations, while realizing new opportunities to grow revenue and elevate guest experience.


Softtek service value

Softtek helps hospitality companies enable their innovation agenda while also managing, integrating and evolving complex technology environments. Strategic application of data insights, emerging technologies and inventive business processes are allowing our clients make changes that optimize Average Daily Room Rate (ADR), maximize Revenue per Available Room (RevPar), and enhance the end-to-end guest experience.

Hospitality Opportunities

Guest Experience

  • Loyalty System Integration & Development
  • Guest Multi-Touchpoint Integration & Optimization
  • Personalization of the Guest Experience
  • Digital Marketing Management & Automation
  • Mobile-First Digital Interaction Approach
  • In-Hotel Digital Engagement Tools

Enabling Hotel Locations and Staff

  • Reservation & Booking Management
  • OTA Management & Integration
  • Property Management Solutions
  • HR Training & Compliance Solutions

Creating a high performance back office

  • ERP and Supply Chain Visibility & Flexibility
  • Procurement Services & Solutions

Enabling the innovation agenda

  • Agile development
  • Continuous Delivery & DevOps
  • Software Product Development
  • Cloud migration and transformation
  • API management
  • Technology expertise (AI, AR/VR, Mobile, IoT)




Why Softtek


Proven hotel expertise Softtek serves some of the world’s largest hotel chains, helping them modernize and optimize IT operations, enable the innovation agenda, and create next-level guest experiences across every touchpoint.
Collaborative culture New agile and bi-modal approaches require tight collaboration and interaction. Softtek’s company culture is rooted on co-creation principles. We complement our client’s teams, bringing skills, processes and tools that improve alignment to business priorities.
Technology expertise Softtek ‘s hospitality team understands the industry technology platforms, and engages with our technology experts to bring innovation to everyday experiences through: IoT, mobile, AR/VR, beacons/sensors, Cloud, Machine Learning/AI, among others.
IT operations leadership Softtek operates and evolves complex application portfolios and service requirements for a diversity of industries, from one of the world’s best airlines to some of the largest hotel and restaurant operators in the world.
Geographic coverage Softtek provides comprehensive support across the Americas, from Canada and USA to Argentina and Chile, complemented with delivery from Spain, China and India for global coverage.

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