Restaurant Chains

Restaurant chains


Digital disruption has triggered a shift in consumer demands in the restaurant industry. Restaurant chains must not only serve good food, but also deliver an exceptional dining experience that is personalized, convenient and consistent on every touchpoint.

Diners expect a personalized experience, whether they are ordering online or in restaurant. This new multichannel landscape presents challenges and opportunities in driving customer loyalty and optimizing menus, processes and the workforce.

 

Overview

Softtek works with restaurant chains to implement an operational core that is efficient, cost-effective, and most importantly enables constant digital innovation and flexibility to meet new consumer demands. We help align disruptive technologies and solutions with back-bone processes and operations to deliver consistency and excellence for customers, franchisees and team members.

 

 
The value at stake in consumer industries —  exceed $10 trillion dollars. The deadline to capture this new value? 2025
 
 
DTI, World Economic Forum, 2016

 

 

Softtek service value

Softtek helps restaurant chains transform, manage and integrate complex technology ecosystems, while enabling digital innovation throughout the organization. We’ve helped some of the most famous restaurant brands to implement an operational core that allows them to enhance diner experience, optimize real estate assets, enhance franchising programs, integrate new brands and streamline logistics and operations.

Restaurant Opportunities

Enhanced Guest Experience

  • Loyalty System Integration & Development
  • Guest Multi-Touchpoint Integration & Optimization
  • Personalization of the Dining Experience
  • Digital Marketing Management & Automation
  • Mobile-First Digital Interaction Approach
  • In-Restaurant Digital Engagement Tools

High Performance Back Office

  • Back of House Systems
  • ERP (Finance, A/AR, Real Estate)
  • Analytics
  • Infrastructure Optimization & Support
  • Database Management

Enabling Restaurant Locations and Team Members

  • Cost-containment and product rotation optimization
  • HR Training & Compliance Solutions
  • Implementation of Point of Sale Best Practices
  • Integration
  • Optimization
  • Support

Enabling the Innovation Agenda

  • Agile development
  • Continuous Delivery & DevOps
  • Software Product Development
  • Cloud migration and transformation
  • API management
  • Technology expertise (AI, AR/VR, Mobile, IoT)

 

Why Softtek

Softtek helps restaurant chains implement an operating core that serves as a business enabler, and a business driver.

Proven restaurant expertise Softtek serves some of the world’s largest restaurant brands, helping them modernize and optimize IT operations, enable the transformation agenda, and create seamless guest experiences across every touchpoint.
Collaborative culture New agile and bi-modal approaches require tight collaboration and interaction. Softtek’s company culture is rooted on collaboration and co-creation principles. We act as an extension to our client’s teams, starting with an in-depth assessment of the current operating model and tailoring our services and solutions to be aligned to the business priorities.
Geographic coverage Softtek provides comprehensive support across the Americas, from Canada and USA to Argentina and Chile, complemented with delivery from Spain, China and India for global coverage.
Agile with discipline Our process advantage lies in effectively blending strong process maturity with proven agile approaches and principles. From Lean StartUp (Softtek RunLean™) and Design Thinking to DevOps and Scalable Agile frameworks, we make work non-bureaucratic, outcome oriented and flexible.
Technology expertise Softtek ‘s Restaurant team engages with our technology CoE to bring innovation to everyday experiences. Our CoEs include experts and knowledge across emerging technologies including: IoT, mobile, AR/VR, beacons/sensors, Cloud, Machine Learning/AI, among others.
IT operations leadership Softtek operates and evolves complex application portfolios and service requirements for a diversity of industries, from one of the world’s best airlines to nuclear energy companies, to some of the largest restaurant operators in the world.
Mergers and acquisitions Softtek has helped fast-growing restaurant brands to establish the operational capabilities to rapidly integrate new brands into their portfolios, accelerating the return on investment, and growth on market share.

Modern Restaurant Management / Robert Whitehead - May 2017
Chicken Wings, AI and Gaining an Edge in the Restaurant Business
Running a chicken wing restaurant is not rocket science. But it’s more complicated than one might think. If, say, you’re managing supplies for hundreds of chicken wing franchises nationally, analyzing income against expenditures requires the parsing of many thousands of factors, variables and scenarios.

Modern Restaurant Management - July 2017
Responding to Bad Restaurant Reviews – Be Proactive
(by Softtek Jose Matuk) In the past, a bad meal or poor service could cost a restaurant a customer, and perhaps that customer’s family and friends. Today, thanks to social media and the exponential distributive power of viral networks, a single diner’s experience of cutting into an overcooked steak or encountering a surly waiter can influence thousands and quickly become a PR nightmare that impacts revenue and damages brand reputation.

Learn More

Insights

Media Coverage

Modern Restaurant Management / Robert Whitehead - May 2017
Chicken Wings, AI and Gaining an Edge in the Restaurant Business
Running a chicken wing restaurant is not rocket science. But it’s more complicated than one might think. If, say, you’re managing supplies for hundreds of chicken wing franchises nationally, analyzing income against expenditures requires the parsing of many thousands of factors, variables and scenarios.

Modern Restaurant Management - July 2017
Responding to Bad Restaurant Reviews – Be Proactive
(by Softtek Jose Matuk) In the past, a bad meal or poor service could cost a restaurant a customer, and perhaps that customer’s family and friends. Today, thanks to social media and the exponential distributive power of viral networks, a single diner’s experience of cutting into an overcooked steak or encountering a surly waiter can influence thousands and quickly become a PR nightmare that impacts revenue and damages brand reputation.

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