It’s time to evolve.
We live in a world powered by new technologies, one where demands, expectations and opportunities are evolving constantly. CIOs and business leaders across all industries are facing increased pressures to make the right technology decisions that will help the business stay competitive, move the needle and accompany clients amidst ever-evolving digital ecosystems.

The 2020 Digital Innovation Summit will bring forward-thinking keynote presentations, practical and actionable panel discussions as well as one-on-one opportunities to exchange ideas with peer executives leading change. Hear the latest success cases in digital transformation, and bring back new ideas to your team.


Rated one of the top 15 adults-only resorts in the world, Secrets The Vine Cancun is located on one of the world’s most picturesque beaches, the enticing white sand beaches of the Caribbean Sea. This chic, contemporary adults-only haven combines the natural beauty of the Yucatan Peninsula with the elegance and unlimited luxury of a world-class resort.

Featuring an All-Inclusive concept, this beautiful oceanfront resort has jaw-dropping views of the Caribbean Sea and Nichupte Lagoon, along with four refreshing infinity pools and an immense spa with 14 beauty and rejuvenation areas for your stay on Mexico's Caribbean coast. This beautiful destination is located just nine miles southwest of the Cancun International Airport.

Airport-hotel-airport transportation for the Digital Innovation Summit will be provided by the organizers.

For questions or concerns, please contact Irma Trevino at This email address is being protected from spambots. You need JavaScript enabled to view it..


Cancun is Mexico's most visited tourist destination. There's golf, tennis, lots of shopping facilities and a remarkable biodiversity. There are four hundred seventy-five bird species, over a hundred different mammals and twelve hundred plant species.

The beautiful ocean is home to over two thousand five hundred marine species with five hundred different tropical fish.

Cancun is located in the State of Quintana Roo at the most southern tip of the Yucatan peninsula. It is divided into two sections: the Hotel Zone [Zona Hotelera] which is a 22 km sandy strip of land between a lagoon and seaside hotels located on Cancun Island and Cancun City/Downtown [El Centro] which is home to the many Mexicans who live in the district.

Wednesday February 12th

Cocktail Reception
Welcome Remarks
Alex Camino, CMO, Softtek
Summit highlights
Blanca Treviño, President & CEO, Softtek
Viva la revolución! It’s not tech; it’s customer invention in a noisy world
Joanna Peña-Bickley, Head of Research & Design, Alexa Devices, Amazon

Thursday February 13th

Day 2 Agenda Review
Alex Camino, CMO, Softtek
Softtek Updates
Alex Camino, CMO, Softtek
Agustin De La Maza, Chief Solutions Officer, Softtek
Rajeev Tyagi, COO, US & Canada, Softtek
Rafael Sanchez, SVP, Global Alliances, Softtek
Javier Agulló, Global Head of Business Development, Vector, a Softtek Company
Beyond Digital: Unlocking Value
Prashant Kelker, Partner, ISG
Digital at the movies
Gabriel Morales, CIO, Cinépolis
Does 5G live up to the hype? A real-life story
Stuart McDonald, CTO, WestJet
E-Talent, Recruiting in the Digital Era
Mar Romero Galán, Chief People Officer, Telepizza
FRIDA, Softtek’s cognitive automation platform
Arturo Brake, Digital Transformation & Technology, Nissan
Beni Lopez, Managing Dir, Industrial & US Market, Softtek
Panel: The Digitally Empowered Airline: A discussion w/ Southwest Airlines
Garland Mitchell, Senior Director, Technology, SWA
Jennifer Paine, Senior Director, Technology, SWA
Robert Quintanilla, Senior Director, Technology, SWA
Eric Tolbert, Senior Manager, SWA
Moderator: Stephanie Moore, SVP Marketing US, Softtek
The Digital Dining Experience
Sherif Mityas, Chief Experience Officer, TGI Friday’s
Panel: Service Management in 2020: Key enabler to thrive in digital times
Steven Mintert, Director, Global Service Management & Application Support, The Kraft Heinz Company
Graham Lampen, General Manager, IT Service Management, JetBlue
Jaime Palacios, SVP, Digital & Innovation, Softtek
Moderator: Federico Ferreres, SVP, Marketing, Softtek
Codellege, making a difference through technology
Fernando Nava, Director, CSR, Softtek
Break / Dinner

Friday February 14th

Day 3 Agenda Review
Alex Camino, CMO, Softtek
Panel: From data to digital success: How data powers the businesses of the future
Claudio Vivian, CIO, DHL Mexico
Cristina Uribe, Director of Innovation & Digital Transformation, Santander Mexico
Mustafa Mustafa, Sr. Director, IT, Ferrara Candy
Jose (“Pepe”) Tam, VP, Digital Transformation, Softtek
Moderator: John Seral, Operating Advisor, Clayton Dubilier & Rice
Vector, a Softtek Company:
A boost to Softtek’s digital, consulting & EMEA capabilities
Javier Agulló, Global Head of Business Development, Vector, a Softtek Company
Rafael Conde, Director, Innovation, Strategy & Technology Evolution, Vector, a Softtek Company
The future of logistics
Miles English, CIO Echo Global Logistics
Dale Rabeneck, Global Business Consultant
A digital player in auto insurance industry
Federico Malek, CEO, iúnigo
End of Event



"Excellent event, even better than last year"

"Another excellent event. Very relevant topics, helpful information. Thank you!!"

"Very valuable for time invested."

"Next time, I'll bring my wife. Beautiful. Great Hotel."

"Keep it up. Great event"

"Just wanted to say thank you for putting on a great event this past week. The warmth and appreciation shown by your customers is really a very unique combination. Work hard to not lose it."

"Excellent summit. I would like to personally thank you all for the accommodations. It was a very useful event and great to network."

"I would like to see this happen every year."

"Well organized and good timing of the sessions for length and content."

"Thank you very much for your support through this event, which was excellent in my mind."

"It was very well planned, organized, balanced content, great location.Service at the hotel was very good."

“This was an excellent event that exceeded my expectations. I enjoyed the networking opportunities and was particularly impressed by the quality of presentation content that was delivered.”

“Everything was great and exceeded my expectations.”

“My goal was to gain a better understanding as to Mexico and our nearshore opportunities.
I did this, Thank you!”

See past years' events
View our photo gallery



What should I wear?
Attire throughout the event is business casual – we want you to be comfortable. Most of the sessions will be indoors (with AC); however, we will have a social activity on Thursday afternoon. Since we'll be outside, we suggest wearing comfortable clothes (long shorts/short sleeves or polo shirt, beach skirt/dress), and perhaps a light jacket as it will cool down after sunset.

What if I want to extend my trip?
We've made arrangements with the hotel, Secrets The Vine, to provide the same event-discounted rate, for those that would like to arrive up to 3 days before and stay up to 3 days after the event. Sponsored packages do not include the cost of additional nights.

Will there be any press attending the event?
No, there will be no media attending the event.

Who can I contact if I have questions?
If you have any questions or would like to learn more about the event, you can ask your account manager or primary Softtek contact, and, alternatively, you may also reach the event team at This email address is being protected from spambots. You need JavaScript enabled to view it..

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© Valores Corporativos Softtek S.A. de C.V. 2020.