ABOUT

It’s time to evolve.
We live in a world powered by new technologies, one where demands, expectations and opportunities are evolving constantly. CIOs and business leaders across all industries are facing increased pressures to make the right technology decisions that will help the business stay competitive, move the needle and accompany clients amidst ever-evolving digital ecosystems.

The 2020 Digital Innovation Summit will bring forward-thinking keynote presentations, practical and actionable panel discussions as well as one-on-one opportunities to exchange ideas with peer executives leading change. Hear the latest success cases in digital transformation, and bring back new ideas to your team.





HOTEL & LOGISTICS







Rated one of the top 15 adults-only resorts in the world, Secrets The Vine Cancun is located on one of the world’s most picturesque beaches, the enticing white sand beaches of the Caribbean Sea. This chic, contemporary adults-only haven combines the natural beauty of the Yucatan Peninsula with the elegance and unlimited luxury of a world-class resort.

Featuring an All-Inclusive concept, this beautiful oceanfront resort has jaw-dropping views of the Caribbean Sea and Nichupte Lagoon, along with four refreshing infinity pools and an immense spa with 14 beauty and rejuvenation areas for your stay on Mexico's Caribbean coast. This beautiful destination is located just nine miles southwest of the Cancun International Airport.

Airport-hotel-airport transportation for the Digital Innovation Summit will be provided by the organizers.

For questions or concerns, please contact Irma Trevino at This email address is being protected from spambots. You need JavaScript enabled to view it..







THE LOCATION

Cancun is Mexico's most visited tourist destination. There's golf, tennis, lots of shopping facilities and a remarkable biodiversity. There are four hundred seventy-five bird species, over a hundred different mammals and twelve hundred plant species.

The beautiful ocean is home to over two thousand five hundred marine species with five hundred different tropical fish.

Cancun is located in the State of Quintana Roo at the most southern tip of the Yucatan peninsula. It is divided into two sections: the Hotel Zone [Zona Hotelera] which is a 22 km sandy strip of land between a lagoon and seaside hotels located on Cancun Island and Cancun City/Downtown [El Centro] which is home to the many Mexicans who live in the district.

Wednesday February 12th

5:00pm
Cocktail Reception
6:00pm
Welcome Remarks
Alex Camino, CMO, Softtek
6:15pm
Summit highlights
Blanca Treviño, President & CEO, Softtek
6:45pm
Viva la revolución! It’s not tech; it’s customer invention in a noisy world
Joanna Peña-Bickley, Head of Research & Design, Alexa Devices, Amazon
7:30pm
Dinner
Poolside

Thursday February 13th

8:00am
Day 2 Agenda Review
Alex Camino, CMO, Softtek
8:05am
Softtek Updates
Alex Camino, CMO, Softtek
Agustin De La Maza, Chief Solutions Officer, Softtek
Rajeev Tyagi, COO, US & Canada, Softtek
Rafael Sanchez, SVP, Global Alliances, Softtek
Javier Agulló, Global Head of Business Development, Vector, a Softtek Company
9:05am
Beyond Digital: Unlocking Value
Prashant Kelker, Partner, ISG
9:45am
Break
10:05am
Digital at the movies
Gabriel Morales, CIO, Cinépolis
10:45am
Does 5G live up to the hype? A real-life story
Stuart McDonald, CTO, WestJet
11:25am
Break
11:50am
E-Talent, Recruiting in the Digital Era
Mar Romero Galán, Chief People Officer, Telepizza
12:30pm
FRIDA, Softtek’s cognitive automation platform
Arturo Brake, Digital Transformation & Technology, Nissan
Beni Lopez, Managing Dir, Industrial & US Market, Softtek
1:00pm
Lunch
2:30pm
Panel: The Digitally Empowered Airline: A discussion w/ Southwest Airlines
Garland Mitchell, Senior Director, Technology, SWA
Jennifer Paine, Senior Director, Technology, SWA
Robert Quintanilla, Senior Director, Technology, SWA
Eric Tolbert, Senior Manager, SWA
Moderator: Stephanie Moore, SVP Marketing US, Softtek
3:10pm
Break
3:30pm
The Digital Dining Experience
Sherif Mityas, Chief Experience Officer, TGI Friday’s
4:10pm
Panel: Service Management in 2020: Key enabler to thrive in digital times
Steven Mintert, Director, Global Service Management & Application Support, The Kraft Heinz Company
Graham Lampen, General Manager, IT Service Management, JetBlue
Jaime Palacios, SVP, Digital & Innovation, Softtek
Moderator: Federico Ferreres, SVP, Marketing, Softtek
4:50pm
Codellege, making a difference through technology
Fernando Nava, Director, CSR, Softtek
5:05pm
Break / Dinner
8:00pm
Entertainment

Friday February 14th

9:00am
Day 3 Agenda Review
Alex Camino, CMO, Softtek
9:10am
Panel: From data to digital success: How data powers the businesses of the future
Claudio Vivian, CIO, DHL Mexico
Cristina Uribe, Director of Innovation & Digital Transformation, Santander Mexico
Mustafa Mustafa, Sr. Director, IT, Ferrara Candy
Jose (“Pepe”) Tam, VP, Digital Transformation, Softtek
Moderator: John Seral, Operating Advisor, Clayton Dubilier & Rice
9:50am
Vector, a Softtek Company:
A boost to Softtek’s digital, consulting & EMEA capabilities
Javier Agulló, Global Head of Business Development, Vector, a Softtek Company
Rafael Conde, Director, Innovation, Strategy & Technology Evolution, Vector, a Softtek Company
10:30am
Break
10:40am
The future of logistics
Miles English, CIO Echo Global Logistics
Dale Rabeneck, Global Business Consultant
11:20am
A digital player in auto insurance industry
Federico Malek, CEO, iúnigo
12:00pm
End of Event

SPEAKERS

REVIEWS

"Excellent event, even better than last year"

"Another excellent event. Very relevant topics, helpful information. Thank you!!"

"Very valuable for time invested."

"Next time, I'll bring my wife. Beautiful. Great Hotel."

"Keep it up. Great event"

"Just wanted to say thank you for putting on a great event this past week. The warmth and appreciation shown by your customers is really a very unique combination. Work hard to not lose it."

"Excellent summit. I would like to personally thank you all for the accommodations. It was a very useful event and great to network."

"I would like to see this happen every year."

"Well organized and good timing of the sessions for length and content."

"Thank you very much for your support through this event, which was excellent in my mind."

"It was very well planned, organized, balanced content, great location.Service at the hotel was very good."

“This was an excellent event that exceeded my expectations. I enjoyed the networking opportunities and was particularly impressed by the quality of presentation content that was delivered.”

“Everything was great and exceeded my expectations.”

“My goal was to gain a better understanding as to Mexico and our nearshore opportunities.
I did this, Thank you!”

See past years' events
View our photo gallery

Softtek

FAQ'S

What should I wear?
Attire throughout the event is business casual – we want you to be comfortable. Most of the sessions will be indoors (with AC); however, we will have a social activity on Thursday afternoon. Since we'll be outside, we suggest wearing comfortable clothes (long shorts/short sleeves or polo shirt, beach skirt/dress), and perhaps a light jacket as it will cool down after sunset.

What if I want to extend my trip?
We've made arrangements with the hotel, Secrets The Vine, to provide the same event-discounted rate, for those that would like to arrive up to 3 days before and stay up to 3 days after the event. Sponsored packages do not include the cost of additional nights.

Will there be any press attending the event?
No, there will be no media attending the event.

Who can I contact if I have questions?
If you have any questions or would like to learn more about the event, you can ask your account manager or primary Softtek contact, and, alternatively, you may also reach the event team at This email address is being protected from spambots. You need JavaScript enabled to view it..









Download Slides



© Valores Corporativos Softtek S.A. de C.V. 2020.