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Digital Innovation Summit 2025

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February 12-14 | Cancun, MX

We are currently at full capacity and no longer accepting registrations.
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We’ve heard enough about reimagining or reinventing the business; what we need to do is stay agile and work smarter. By integrating AI capabilities and enhancing agile strategies, organizations can optimize their existing operations to enhance efficiency and deliver exceptional customer experiences.

At our 2025 Digital Innovation Summit, you’ll gain insights from visionary keynote speakers and engage in practical panel discussions. These sessions will provide you with actionable strategies and tools to integrate innovation seamlessly into your business. Through interactive sessions with fellow executives, we’ll explore how to leverage agility and intelligence to drive business success in a rapidly evolving world.

Join us as we drive business forward to lead the future of innovation. 

Agenda

*Draft agenda—stay tuned for the latest details!
Wed, Feb 12
5:00pm
Cocktail Reception
5:45pm
Opening Remarks/Welcome
• Alex Camino, CMO, Softtek
• Blanca Treviño, President & CEO, Softtek
6:10pm
(Keynote) Flying Through Fear: How Vulnerability Fuels Success
Michelle "MACE" Curran, Former USAF Thunderbird Pilot, Author
7:00pm
Dinner (by the pool)
Thu, Feb 13
8:00am
Driving Results: Softtek Updates
• Alex Camino, CMO, Softtek
• Jaime Palacios, Chief Value Discovery Officer, Softtek
• Ricardo Garza, VP, Innovation & Emerging Tech, Softtek
• Andrés De La Cruz, Innovation Manager, Softtek
8:55am
Digital Transformation for Real: Proof over Promises
Israel García, Digital Strategy Director, Real Madrid C.F.
9:30am
(Break)
9:45am
Pervasive Intelligence: Real-World AI, the Intel Way
Lynn Comp, VP, AI Center of Excellence, Intel
10:20am
(Panel) Innovation in Motion: How Tech is Shaping Travel Retail, Logistics, & Entertainment
• Dave Stubbs, CTO, North America, Avolta
• Mike Wishner, VP Architecture, Live Nation Concerts
• Nish Anjaria, VP Technology Innovation, Strategy & Architecture / CIO, Canada Post
• (Moderator) Albert Guffanti, SVP, Client Partner, CPG, Softtek
11:05am
(Break)
11:20am
Technology in the Path of Destruction: Supporting the Life-Saving Caregivers of Disasters
Jeff Marani, VP, IT Infrastructure & Operations, Global Medical Response
11:55am
From Premiums to People: How IT Drives Business Growth in Insurance
Jalil Sotomayor, CIO, Pacífico Seguros
12:30pm
(Lunch)
2:15pm
North America in 2025: Economic Outlook, Trade Policy and Structural Opportunities
José Carlos Sánchez, Mexico Chief Economist, HSBC
2:50pm
Empowering Teams to Deliver AI-Driven Innovation
Manoj Puthenveetil, CEO, Raiven
3:25pm
(Break)
3:40pm
(Fireside Chat) Building Teams that Thrive
• Cynt Marshall, Consultant & Former CEO, Dallas Mavericks
• Blanca Treviño, President & CEO, Softtek
8:00pm - 11:00pm
Happy Hour / Cultural Show
'Echoes of Mexico'
Fri, Feb 14
9:00am
Kick-off Day 3
Alex Camino, CMO, Softtek
9:10am
Driving Innovation in the Age of A.I.
Dan Chuparkoff, A.I. & Innovation Educator
9:55am
Future Together: Talent at the Heart of What's Next
Katya Hernandez, Talent Marketing Director, Softtek
10:25am
(Break)
10:40am
Softtek Product Engineering Services
Antonio Macias, VP Digital Services, Softtek
11:15am
(Panel) CIO Critical Challenges & Strategic initiatives + Lessons Learned
• John Seral, Former CIO, GE / Operating Advisor, Clayton Dubilier & Rice
• Kala Ramachandra, Head of Technology, US Foods
• Christina Hawk, Chief Information and Digital Officer, Sabra
• (Moderator) Stephanie Moore, SVP, Marketing, Softtek
11:55am
(End of event)

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Rated one of the top 15 adults-only resorts in the world, Secrets The Vine Cancun is located on one of the world’s most picturesque beaches of the Caribbean Sea. Featuring an all-inclusive concept, this beautiful oceanfront resort has jaw-dropping views of the Caribbean and Nichupte Lagoon.

Getting there: Airport-hotel-airport transportation for the Digital Innovation Summit will be provided by the organizers.

For questions or concerns, please contact Irma Trevino at irma.trevino@softtek.com

© Valores Corporativos Softtek S.A. de C.V. 2025