Edward Marx
CEO, Author, Advisor at Marx Advisory

A former CIO of Cleveland Clinic and NYC Health & Hospitals, has built his career at the intersection of clinical care, technology, and leadership. From combat medic to C-suite executive and global advisor, he brings a uniquely human lens to digital transformation. In this session, Ed shares four best practices to help organizations embrace AI while preserving culture, identity, and human connection in the workplace.

Ricardo Garza
VP of Innovation & Emerging Tech

Ricardo leads Softtek’s Innovation Labs, where he and his team turn emerging technologies into tangible AI solutions. With expertise in machine learning, design thinking, and process engineering, he drives hands-on experimentation to solve real-world challenges. In his session, Ricardo and his team will showcase real use cases and working AI models that demonstrate how innovation can be rapidly prototyped and scaled across industries.

Antonio Macías
VP, Digital Services Offering

Antonio is a senior technology leader with a proven track record in delivering impactful digital products and experiences across industries such as financial services, hospitality, healthcare, and high-tech. His expertise lies in digital transformation, agile methodologies, and product innovation. In his session, Engineering for a Digital Advantage, Antonio will explore how organizations can engineer scalable digital solutions to accelerate growth and customer impact.

David Soto
Global Director Offer, Partnerships & Innovation, Softtek

A global tech leader with deep expertise in AI, automation, and digital transformation, David Soto brings a multicultural lens to driving innovation across industries—especially healthcare and insurance. In his session, Applied GenAI & Automation: Real-World Impact, David will present practical examples of how Generative AI and automation are delivering measurable results, turning emerging technologies into business value.

José "Pepe" Tam
VP, Digital Transformation, Softtek

With over 20 years of experience leading digital and IT strategies across industries, Pepe Tam drives business reinvention through dual transformation—optimizing operations with technologies like AI, RPA, and IIoT, while designing new revenue models through innovation and design thinking. In his session, Future Ready + AI, Pepe will share how organizations can move beyond traditional transformation to unlock exponential growth with AI at the core.

Dr. Diego Pereyra
Global Health Director, Softtek

A critical care physician and digital health strategist, Diego blends over 15 years of clinical experience with a deep understanding of technology's role in transforming care. In his session, The Future of Health, he will share a forward-looking vision shaped by real-world innovation, global collaboration, and insights from his book—a recognized guide to rethinking healthcare through technology.