News Releases

3 Softtek Executives Selected Among Nearshore Industry’s Most Powerful Voices

Beni Lopez, Marcos Jimenez and Alejandro Camino Named to Nearshore Americas’ 2011 Power 50 Ranking

NEW YORK, NY & MONTERREY, MEXICO – October 31, 2011 – Softtek, the leading global IT services provider dedicated to maximizing the business value of software applications, announced today that three of its executives have been named to Nearshore Americas’ 2011 Power 50 Ranking, which honors the most influential voices of the USD $14 billion nearshore industry. Softtek is the largest and most experienced organization of its kind, serving the U.S. from Latin America with over 4,500 of its 7,000 global IT professionals.

Softtek’s Chief Globalization, Beni Lopez, has been ranked the second most influential Power 50 voice while CEO for Softtek USA and Canada, Marcos Jimenez, ranked twenty-first and Vice President of Marketing and Communications for Softtek, Alejandro (Alex) Camino, came in twenty-fourth on the list. The 2011 Power 50 ranking strives to identify the most active, engaged and visionary executives in nearshore. It highlights those who have played a major role in strengthening BPO and IT services in the Americas, developing new business, increasing the region’s competitiveness, setting the highest standards for service delivery — and, ultimately, improving the lives of their employees.

All three Softtek executives have been instrumental in driving Softtek's value proposition in front of an expanding set of global customers and have been a significant force in generating employment and professional opportunity for thousands of IT professionals throughout Latin America. Beni Lopez has been a leading voice for the nearshore industry and a driving force behind Softtek’s global success. For the last 15 years, Beni has served as a powerful advocate for nearshore and has driven globalization of the nearshore model, including its expansion into South America, Europe, and China.

John Parkinson, Nearshore Americas’ 2011 Power 50 Judge, said about Beni Lopez, “No one is better at articulating a comprehensive services vision that is both credible and engaging for customers and employees alike."

Marcos Jimenez, meanwhile, has brought a unique and strategy-driven perspective to the nearshore industry throughout his 19-year career with Softtek. He not only understands how to articulate the value that nearshore can bring to U.S. corporations, but also knows what it takes to build a sizable and successful nearshore operation. Furthermore, Alex Camino, who joined Softtek in 1995, now heads the organization’s global marketing and communications. His in-depth understanding of IT and his industry-first advocacy strategy have contributed to making Softtek one of Latin America’s most successful IT brands.

Said Kirk Laughlin, Founder and Editorial Director of Nearshore Americas, “We are extremely proud to be able to highlight the serious and profound impact these executives are having in driving world-class practices across the larger business-process, IT services, call center and KPO sectors. We hope you will join us in congratulating the ongoing achievements of this very special group of professionals – and continue to call on and challenge them to work collectively to bring appropriate recognition to this dynamic sector.”For more information, follow @Softtek on Twitter or see for the complete 2011 Nearshore Americas Power 50 Ranking.

About Softtek:
Founded in 1982, Softtek is a global provider of process-driven IT services with more 30 offices in North America, Latin America, Europe and Asia. With nine Global Delivery Centers in Mexico, China, Brazil, Argentina and Spain, Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries. Through on-site, on-shore and its trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry. For more information visit, follow @Softtek on Twitter or connect with Softtek on LinkedIn.

About Nearshore Americas:
Nearshore Americas is an independent online business news provider dedicated to expanding knowledge around the fastest growing IT services and business process outsourcing market in the world – Latin America. As one of the world’s leading online resources for the global services industry, Nearshore Americas is committed to providing high value information and data for business, finance and IT leaders in the U.S. and around the World. Nearshore Americas is owned and published by US-based Next Coast Media – which also operates two other leading online news sites: Global Delivery Report and Sourcing Brazil. Visit Nearshore Americas to sign up for a free newsletter, and follow the brand through Facebook, Twitter and Linkedin.

For more information, contact:

Alejandro Camino
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+1 917-536-0010