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President and CEO of Softtek Inducted into Outsourcing Hall of Fame

Leader in IT Services Honored by Industry at Outsourcing Summit in Cartagena

CARTAGENA, Colombia – May 31, 2011 – Blanca Treviño, President and CEO of Softtek, was honored Friday at a luncheon ceremony at The 2011 Latin American Outsourcing Summit as the latest inductee into IAOP’s prestigious Outsourcing Hall of Fame, the industry’s highest professional recognition for contributions to business and society.

Throughout her nearly 30-year career, Treviño has gained international recognition promoting the IT services industry in emerging countries and collaborating with various governments to increase Latin America’s prominence in the IT field.  During her tenure at Softtek, Treviño has positioned the company as a key part of Mexico’s growth story with the United States as a provider of IT services. This relationship shaped what is known today as nearshore, Softtek’s trademarked delivery model, and a term widely used in the industry to define outsourcing services provided by countries within close proximity.

“The Outsourcing Hall of Fame recognizes the very best professionals in the outsourcing industry whose outsourcing management practice and leadership has significantly contributed to business and society at large,” said IAOP Chairman Michael Corbett, “I am pleased to welcome Blanca Treviño, the first female to be honored, into the Outsourcing Hall of Fame.”

“I may have one of the most rewarding and humbling jobs in the world. Being inducted to IAOP’s Hall of Fame is obviously a great, great honor,” said Treviño. “It is also humbling because this is not an individual achievement. Unfortunately, we cannot have all of my 6,000 Softtek colleagues, and hundreds of clients on the stage accepting this recognition. It is through their hard work and trust that we have advanced great strides in maturing the IT outsourcing industry in Latin America.”

Treviño is identified by several media outlets as one of the most influential executives in Mexico and throughout Latin America.  She has been on the Board of Directors for Walmart Mexico since 2006, has participated in forums at the World Bank, Inter-American Development Bank, Kellogg School of Management, Harvard Business School and London Business School.

She has also been a committed and involved member of many charities throughout Mexico and served as a board member for several universities and nonprofit organizations.  Treviño is a frequent presenter in national and international forums related to entrepreneurialism, information technology and the role of women in business.

About Softtek:
Founded in 1982, Softtek is a global provider of process-driven IT services with more than 6,000 associates across 30 offices in North America, Latin America, Europe and Asia. With nine Global Delivery Centers in Mexico, China, Brazil, Argentina and Spain,  Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries.  Through on-site, on-shore and its trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry. For more information, visit

About IAOP:
The International Association of Outsourcing Professionals® (IAOP®) is the global, standard-setting organization and advocate for the outsourcing profession. With more than 110,000 members and affiliates worldwide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. Visit

About The Outsourcing Hall of Fame:
The Outsourcing Hall of Fame is one of the most prestigious awards available to individuals working in the field of outsourcing. It is unique in that it recognizes these individuals not only for their contributions to the management practice and industry of outsourcing, but just as importantly, for their contributions to society at large through outsourcing. Inductees have demonstrated that unique quality of leadership that allows them to synthesize a new model of business with the obligation to contribute to community-based economic development, support socially-directed investments, educate and provide development opportunities to all those impacted by our work.

Recipients of the award are selected by IAOP’s Advocacy & Outreach Committee and are inducted into the Hall of Fame at the association’s annual conference, The Outsourcing World Summit®. The award was first presented in 2006.  Past recipients include: Kevin Campbell, Accenture; Ron L. Kifer, Applied Materials; Filippo Passerini, Procter & Gamble; Paul Spence, Capgemini;  Ralph Szygenda, General Motors; Dennis McGuire, TPI; N.R. Narayana Murthy and Nandan M. Nilekani, Infosys; Lynn Blodgett, ACS; Marty Chuck, COP, The CXOs LLC; the late Peter F. Drucker; Dr. Liu Jiren, Neusoft; Yang Berhormat Senator Tan Sri Airsham A. Aziz, formerly of Maybank; Oliver T. Bussmann, SAP AG; Michael S. Mensik, Baker & McKenzie LLC;  Joshua Jewett, Family Dollar Stores;  Dmitry A. Loschinin, Luxoft, the late Dewang Mehta, NASSCOM, Sandy Ogg, formerly of Unilever and William Concannon, CB Richard Ellis.

Award recipients are listed permanently on The Outsourcing Hall of Fame section of the association’s Web site, IAOP also is pleased to have FORTUNE® Custom Projects as a publication sponsor for the award and features recipients in a special advertising section published in FORTUNE® Magazine.

For more information, contact:

Kimberly Maneeley
+1.845.452.0600, extension 104
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Alejandro Camino
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+1 917-536-0010