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Softtek CEO Named  2nd Most Influential Executives for Nearshore Outsourcing According to Nearshore Americas’ Power 50 Report

MONTERREY, Mexico, June 7, 2010 – Softtek, a global provider of IT and business process solutions and the largest private IT service provider in Latin America, announced today that the company’s President and CEO, Blanca Treviño, was ranked second in Nearshore Americas’ Top 50 Power Ranking of Most Influential Executives for 2010.

The ranking identifies the biggest champions of outsourced services in the Western Hemisphere – executives who have been instrumental in attracting investment, improving industry practices and speaking out in support of a fast-growing industry that has quickly become a popular alternative to India, currently the world's top offshore destination.

"The huge upswing in Nearshore outsourcing is a direct result of great talent, great planning and great leadership," said Kirk Laughlin, founder and editorial director of Nearshore Americas. "Our Power 50 Ranking shines a bright light on the individuals whose leadership has been a major factor in the emergence of this $11 billion industry."

Blanca Treviño took the position of President and CEO of Softtek in August 2000. Under her leadership Softtek has become the largest private IT service provider in Latin America and has been recognized by industry analysts as the only non-Indian offshore IT service provider to pose serious competition for the U.S. market. Softtek coined and trademarked the term Near Shore®—now widely used in the industry—to define the outsourcing services delivered from adjacent or nearby countries.

“This recognition is truly an honor and the result of a team effort,” said Treviño. “This could not have been achieved without the unyielding efforts of our CEO of Near Shore® Services Beni Lopez. Beni has played a significant role in bringing awareness to Latin America-based capabilities. For the last 13 years he has been a true ambassador and a tireless promoter of the region in the IT and outsourcing industries.”

About Softtek:
Founded in 1982, Softtek is a global provider of IT and business process solutions with close to 6,000 associates across 30 offices in North America, Latin America, Europe and Asia. With nine Global Delivery Centers in Mexico, China, Brazil, Argentina and Spain, Softtek provides in-depth, high-quality and cost-effective solutions to top-tier corporations in over 20 countries through on-site, on-shore and its trademarked Global Nearshore™ service delivery models. Creator and leader of the Near Shore® Industry, Softtek is the largest private IT service provider in Latin America. For more information, visit softtek.com.

About Nearshore Americas:
Nearshore Americas, launched in September, 2009, is among the world's most popular media websites covering the outsourced services industry, based on web traffic. The brand investigates key trends that underlie the emergence of Americas-based outsourcing, providing exclusive interviews and case studies, video reports and other features. The site is dedicated to providing valid, high quality analysis about developing successful partnerships in the region. The primary audience for Nearshore Americas includes C-level executives, investors and sourcing decision-makers. For further information, contact founder and editorial director, Kirk Laughlin: This email address is being protected from spambots. You need JavaScript enabled to view it.  

About Nearshore Americas’ Top 50 Power Ranking of Most Influential Executives for 2010:
Selection for this ranking was based on a four-month review process by the editorial team at Nearshore Americas, which followed receipt of hundreds of nominations. Criteria for placement on the list included: personal impact on the growth and visibility of outsourcing in the Americas; record of corporate or government achievement; dedication to raising industry standards and demonstrated initiative as an industry thought-leader. The top 50 Power List includes representation from 16 countries, including: Argentina, Brazil, Chile, Colombia, Mexico, Costa Rica, Dominican Republic, Honduras, Guatemala, United States, Canada, El Salvador, Nicaragua, Cuba, Barbados and Jamaica. The complete list of 50 executives is available online for free by visiting Nearshore Americas at www.nearshoreamericas.com

For more information, contact:

Alejandro Camino
Softtek
This email address is being protected from spambots. You need JavaScript enabled to view it. 
+1 917-536-0010



Karen Liedl
Marketing Communications Manager
Softtek
This email address is being protected from spambots. You need JavaScript enabled to view it. 
+1 763-291-1464



 

 
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