News Releases

Softtek President & CEO Blanca Treviño to Present Keynote at TiEcon 2015

Industry leader to share inspiring talk at May 15-16 conference in Silicon Valley

MONTERREY, Mexico – May 12, 2015 Softtek, founder of the nearshore industry and leading global IT services provider dedicated to creating value through technology, today announced its President and CEO Blanca Treviño will be a keynote presenter at TiECon 2015, the world's largest annual gathering of entrepreneurs, at Silicon Valley’s Santa Clara Convention Center. The firm is a proud sponsor of this year’s event.

“Technology in the digital era is the catalyst responsible for huge changes across every industry,” said Treviño. “We are living in exciting times, and small start-ups and traditional conglomerates alike are increasingly faced with new obstacles and new opportunities.”

On the second day of the conference, Treviño will present an inspiring talk on great successes led by unfavorable conditions, during a keynote session entitled “Opportunities amidst disadvantage.” The presentation will highlight real-life examples of multiple organizations and individuals overcoming disadvantage.

Treviño joins 4,000 distinguished leaders and innovators from around the world, including other keynote presenters, former CEO of GE Jack Welch and EVP & CTO of CenturyLink Aamir Hussain. In its twenty-second year, TiEcon’s theme for the 2015 two-day conference is “Disruptive Entrepreneurship: Break-in. Break-out. Break-away.” It is projected to be the largest gathering of women and minority innovators, engineers and panelists.

Blanca was a founding member of Softtek in 1982 in Monterrey, Mexico and has been leading the company as President and CEO since 2000. In 2014, Treviño was named Mexico’s “Woman of the Year” by the National Women of the Year Foundation (Patronato Nacional de la Mujer del Año). In 2012, she served as a member of the World Economic Forum’s B20 Task Force on ICT and Innovation. She has been recognized by Forbes’ “50 Most Powerful Women in Mexico”; was the first woman inducted into the IAOP Outsourcing Hall of Fame; named global leader and entrepreneur by Endeavor; Top 25 Businesswomen by The Latin Business Chronicle; Rising Star on Fortune’s list of the 50 Most Powerful Women; selected among the most influential business women in Mexico by CNN / Expansion; and received a Steve® Award for Women in Business. She is an active board member for Walmart Mexico, Goldcorp, ITESM and the U.S.-Mexico Foundation, and has also been a frequent presenter in national and international forums related to entrepreneurialism, information technology and the role of women in business. She has participated in forums at the World Economic Forum on Latin America, World Bank, Inter-American Development Bank, Kellogg School of Management, Harvard Business School and London Business School.  

About TiEcon
Now in its 22nd year, TiEcon is one of the world's largest gatherings of entrepreneurs and innovators. It brings together innovators, venture finance professionals, and technology buyers from around the world to help advance the cause of disruptive innovation and entrepreneurship and provide a stage for new technology start-ups seeking funding and recognition. TiEcon has been identified by Worth Magazine as a Top 10 Worldwide Conference for Ideas and Entrepreneurship, alongside events such as Demo, TED, and the World Economic Forum.  TiEcon 2015 will be held on May 15-16 at Silicon Valley's Santa Clara Convention Center.

About Softtek: 
Founded in 1982, Softtek is a global provider of process-driven IT solutions with 30 offices in North America, Latin America, Europe and Asia. With 11 Global Delivery Centers in the U.S., Mexico, China, Brazil, Argentina, Spain and India, Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries.  Through on-site, on-shore and it’s trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry. Visit , follow @Softtek, connect with Softtek on LinkedIn and read Softtek’s blog

For more information, contact:

Karen Liedl
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