News Releases

Softtek to host innovation session at Nearshore Nexus Conference

Founder of nearshore to be a sponsor of conference and lead a discussion on benefits of Latin American outsourcing beyond proximity

NEW YORK – April 19, 2011 – Softtek, provider of process-driven IT services that increase the business value of Fortune 1000 organizations’ application portfolios, announced today that it will be a sponsor of the Nearshore Nexus Conference which will be held on Tuesday, April 26th, where it will be presenting and hosting a panel discussion.

Beni Lopez, Chief Globalization Officer at Softtek, and Everest Research Analyst Anand Ramesh will discuss key industry issues in a presentation titled, “Global Sourcing from the Americas: The Strategic Value Beyond Nearshore.”  With the new advances in the IT industry, including quicker time-to-market, SaaS, cloud computing, developments in mobile technology and new security requirements, companies are seeing the need to have more efficient IT processes in place. At the same time, there is an increasing demand for innovation and flexibility. Lopez will focus on how Latin American outsourcers continue to grow in this fast-paced environment and collaborate with customers to provide the highest-quality services from a close and culturally familiar location.

The theme of the 2011 Nearshore Nexus Conference is “Nearshore vs. Offshore: Getting Better Paybacks on Your Investments.” It will bring together nearshore providers and business leaders to discuss the advantages of outsourcing in Latin America and the challenges of the outsourcing industry in general.

“We are at a pivotal point in the history of the outsourcing industry as customers are demanding more process-driven services with value-added benefits for their companies,” said Beni Lopez, Chief Globalization Officer at Softtek. “The panel discussion will focus on the realities of sourcing in Latin America—reflecting on the challenges and advantages in a region of growing popularity.  As the founder of the nearshore industry, Softtek believes that the discussion will offer an insightful perspective on the strategic value of LatAm, and tools to best leverage a working relationship with providers from this area.”

The Nearshore Nexus Conference will take place on April 26th at the Hyatt Regency in Jersey City, NJ. For more information, please visit:

About Softtek:
Founded in 1982, Softtek is a global provider of process-driven IT services with more than 6,000 associates across 30 offices in North America, Latin America, Europe and Asia. With nine Global Delivery Centers in Mexico, China, Brazil, Argentina and Spain,  Softtek helps improve time-to-business-solution, lower costs of existing applications, deliver better engineered and tested applications, and produce predictable outcomes for top-tier corporations in over 20 countries.  Through on-site, on-shore and its trademarked Global Nearshore™ service delivery models, Softtek teams with CIOs to constantly increase the business value of IT. Softtek is the creator and a leader of the nearshore industry. For more information, visit

About Nearshore Americas:
Nearshore Americas (which is hosting Nearshore Nexus) is an independent online news provider dedicated to expanding knowledge around the fastest growing IT services and BPO market in the world – Latin America. As one of the world’s leading online resources on outsourced services, Nearshore Americas is committed to providing high value information and data for business and IT leaders in the U.S. and around the World. Visit to sign up for a free newsletter, and get connected to the brand through Facebook, Twitter or Linkedin.

For more information, contact:

Alejandro Camino
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