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ITB Berlin Technology Trends

Stay updated on the latest technology trends at ITB Berlin. Explore more with Softtek's insights.

14 march, 2018 – Last week, ITB Berlin, the world’s leading tourism industry fair, took place this year on technological holdings applied to tourism. Vector ITC Group, a Spanish capital company, has been present at this year’s edition with the Balearic Government showing the latest trends and innovations in the sector.

“In 2017, Spain was the second most visited country by millennials,”says Jaume Roselló, director of Vector Balears. “With an estimated growth of around 53%, millennials are becoming the tourists of the future, so it is increasingly important to adapt to the most technological generations and offer digital services capable of meeting their needs, even from before to book a trip,”Roselló adds.

ItB Berlin’s top technology trends

During the fair in Berlin, the main technological trends that will drive the tourism sector in the coming years have been presented. Highlights include:

Vector ITC, a provider of technological and digital services, designs strategic projects to optimize the experience in the user’s lifecycle, from travel preparation, where to help develop multichannel hotel portals and environments with all kinds of up-to-date information, going through the purchase itself, with user-focused tools and micro-customization solutions and cross-selling strategies.

“Another important factor is the stay at the destination, so we have services based on the concepts of mobility and innovation, as well as the reputation of the organization”,says Roselló. In this sense, Vector ITC Group is responsible for the monitoring and management of reputation in social networks and hotel valuation systems.

Karen Liedl
Softtek PR
+1 763-291-1464