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Softtek Leads IDC's 2023 Omni-Channel Assessment

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market

DALLAS – February 27, 2024  Softtek, a global company dedicated to helping organizations evolve through digital technology, announced it has been recognized as a Major Player in the in IDC MarketScape: Worldwide Omni-Channel Guest Experience Services Providers for Hospitality, Dining, and Travel 2023 Vendor Assessment. 

This IDC study focuses on the perceived effectiveness of digital guest experience services in meeting evolving industry needs and delivering measurable business benefits. The study assesses providers' strategies and capabilities to provide scalable innovation, supporting ongoing digital guest experience initiatives for hospitality and travel operators across various sales and customer support channels.

“We are proud to be included as a Major Player in the IDC MarketScape for omni-channel guest experience services,” said Ricardo Gonzalez, Managing Director for Hospitality at Softtek.  “Our proprietary IP and industry-specific solutions, such as our Digital Guest Experience Platform, seamlessly integrates customer interaction data with back-office and loyalty program systems in real time." 

The IDC MarketScape report is a comprehensive assessment that evaluates and positions key players in the omni-channel guest experience services landscape. Softtek's inclusion as a leader underscores the company's commitment to delivering cutting-edge solutions and services that enhance customer experiences across diverse channels.

"The tides have shifted for hospitality and travel operators as omni-channel and digital-first strategies are paramount for guest services and overall experience. With this sea change has come increased need for hotel, restaurant, and travel operators to seek partnership with services providers to maintain competitive advantage and support scalable innovation to blend physical and digital guest experiences that drive customer lifetime value," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC.  "Services providers with established commitment to digital-first innovation that blend an understanding of the unique needs of hospitality and travel are able to provide seamless and engaging cross-channel journeys for travelers and diners while driving efficiency and revenue for operators."

In the report, Softtek is highlighted for its strong ties with hospitality and travel sector associations as well as its centers of excellence enabling the delivery of innovative capabilities to digital-first companies.

For a complimentary abstract of the IDC MarketScape, on omni-channel guest experience service providers, visit https://www.idc.com/getdoc.jsp?containerId=US49531823

For more information about Softtek's Guest Engagement solution, visit: https://www.softtek.com/guest-engagement-solution

About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Softtek:
Softtek helps its clients to gain a competitive edge by implementing digital solutions that propel their business strategies. We do this via our value-creating, human-centric platform that thrives at the intersection of people, business, and technology. A global company and the first to introduce the Nearshore model, discover how we create value through technology at www.softtek.com and connect with @Softtek in social media.

For more information, contact:
Karen Liedl