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Softtek President & CEO Blanca Treviño Named to Forbes’ 2025 World’s Most Powerful Women

Recognized for pioneering nearshore delivery and leadership in responsible AI


MONTERREY, Mexico — December 12, 2025 — Softtek, a global software engineering partner that helps organizations thrive through technology that improves lives, today announced that Blanca Treviño, President & CEO of Softtek, has been named to Forbes’ 2025 World’s Most Powerful Women list.

The annual Forbes ranking highlights 100 women shaping business, politics, technology, and culture worldwide, based on economic influence, leadership scope, and global reach. This marks Treviño’s first inclusion on the global list, following previous recognition by Forbes and Forbes México for her industry leadership.

Since assuming leadership of Softtek, Treviño has guided the company’s evolution into a global technology services provider with delivery centers across the Americas, Europe, and Asia, and thousands of clients in key industries. She is widely credited with pioneering the nearshore delivery model, strengthening digital innovation and cross-border collaboration.

“I am truly honored to be included on Forbes’ 2025 Most Powerful Women list,” said Blanca Treviño, President & CEO of Softtek. “Our journey has always been about perseverance and unlocking human potential. It reminds us that when we combine talent, passion, and purpose, we can achieve extraordinary things together.”

Treviño’s career includes numerous accolades, such as being the first woman inducted into Mexico’s IT Hall of Fame and serving on global forums like the World Economic Forum’s Women Leaders community. Under her leadership, Softtek has advanced its AI frontier with FRIDA, its proprietary intelligent automation platform, and became the first Latin American company certified under ISO 42001, the global standard for responsible AI management. In 2025, Softtek was also recognized in Gartner’s Magic Quadrant for Custom Software Development, reinforcing its role as a trusted partner for enterprise digital transformation.

About Softtek
Softtek is a global software engineering partner, driving businesses forward. For over 40 years, the company has helped clients build, implement and run technology that improves lives. The originators of nearshore, Softtek brings innovation closer to business strategy. We’re not about “reinventing” and reimagining” the business; we drive results. Learn more at softtek.com or connect with @Softtek in social media.

For more information, contact:
Karen Liedl
media.relations@softtek.com