MADRID — March 30, 2026 — Softtek, a global software engineering partner that helps organizations thrive through technology that improves lives, continues to support Real Madrid C.F. in advancing its digital ecosystem, enabling scalable, fan centric digital experiences for millions of fans worldwide. In the latest phase of the partnership, Softtek evolved three core platforms: the Real Madrid Fan App, the official website realmadrid.com, and the dedicated Bernabéu digital portal.
The partnership is grounded in a fan centric mindset, a modular and scalable technology architecture, and a strong focus on user experience (UX), strengthening Real Madrid’s digital capabilities and how the club engages with its global audience.
José Manuel Peña Arroyo, Chief Technology Officer of Real Madrid C.F., said Softtek’s role has extended well beyond technology delivery.
“Softtek has been a true strategic partner, involved at every stage of the process. From digital product design to technical implementation, their ability to integrate seamlessly into our culture and align with the club’s objectives has been a clear differentiator. They brought vision, structure, and flexibility, supporting the evolution of key areas such as product, design, and technology, while helping us maintain consistency, quality, and focus throughout the project.”
Three Key Digital Platforms
Real Madrid Fan App
Softtek fully designed and developed the Fan App as a mobile first engagement platform. Since its relaunch, the app has achieved over 150% growth in active users and maintains a 4.5 star rating across app stores. Features include real time match coverage, live Realmadrid TV, detailed player profiles, personalized merchandise purchasing, and direct access to the official club store.
realmadrid.com
Developed and evolved by Softtek, realmadrid.com is the most visited sports club website worldwide, with more than 8.9 million monthly visitors and over 16% year over year growth. The site functions as a unified digital ecosystem integrating sports content, institutional information, and official ticketing to enable real time engagement and conversions. It also highlights the work of the Real Madrid Foundation and supports educational initiatives such as the Real Madrid Graduate School – Universidad Europea.
Bernabéu Portal
The dedicated Bernabéu website positions the stadium as a global hub for entertainment and experiences. The platform allows fans and visitors to explore iconic spaces, purchase tickets, and book VIP experiences, while also showcasing the venue’s B2B capabilities, including corporate events, through a 360º view of its hospitality and dining areas.
Doris Seedorf, CEO of Softtek Spain, said the partnership has already delivered measurable value while laying the groundwork for future innovation.
“The results of this partnership are tangible and measurable: a stronger fan club relationship, significant growth in commercial conversions, and a technology infrastructure prepared for future challenges. But this is only the beginning. Softtek remains fully committed to continuing to drive Real Madrid’s digital evolution through constant innovation and the creation of unique, memorable experiences.”
To learn more about Softtek’s work with Real Madrid, including the latest case study, visit: https://www.softtek.com/real-madrid-softtek-driving-results.
About Softtek
Softtek is a global software engineering partner, driving businesses forward. For over 40 years, the company has helped clients build, implement, and run technology that improves lives. The originators of nearshore, Softtek brings innovation closer to business strategy. We’re not about “reinventing” and reimagining” the business; we drive results. Learn more at softtek.com or connect with @Softtek in social media.
For more information, contact:
Karen Liedl
media.relations@softtek.com
