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Challenges to improve the UX in 2018

Explore 2018's UX improvement challenges. Stay ahead with Softtek's insights.

3 January, 2018

The user experience has established itself as the cornerstone of any business strategy, proof of this is that all companies are now working to adapt their web pages and applications to the mobile user; better usability, customization, biometric authentication, virtual reality, etc., are some of Vector ITC Group’s bets for this 2018.

The customer experience is becoming increasingly important, user recommendations and opinions have gained weight in recent times in the decisions of other consumers. In this sense, whoever offers the best experience will have a great advantage over the rest of its competitors. An improved, fast, offline and online experience, optimized and secure is what is expected today by the user.

For this reason, Vector ITC Group, a technology consultancy 100% of Spanish capital, has developed a list of trends and challenges to face in this field:

UX Trends

Vector ITC Group recommends maintaining a constant balance between content and design. “The Internet is increasingly visual and it’s important to focus efforts on that aspect, Google will end up rewardingit,” says Aldara Sanchez, UX Technician at Vector ITC Group.

Karen Liedl
Softtek PR
+1 763-291-1464