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Softtek CEO Blanca Treviño to Speak at DES Madrid

Softtek President & CEO, Blanca Treviño, to speak at DES Madrid. Explore insights from a visionary leader shaping the future of technology.



Leadership and Diversity. A mix for success – Track: Digital Business World Congress
On Thursday, May 23, from 1:30pm – 2:00pm, Treviño will join Digital Advisor Altamar Innoventures Luis Álvarez Satorre to exchange perspectives around the “relevance of embracing diversity and how to deal with the acceleration of change, new ways of leadership and how emerging technologies are transforming teams, culture and work.” (Location: Main Auditorium)

When digitization killed the human touch – Track:  Digital Business World Congress
On Wednesday, May 22, from 1:40pm – 2:00pm, hear from BBVA’s Director of IT Enterprise Client Solutions on his unique point of view around AI and Robotics, in a concise, engaging session on “the other roles of humans in the future beyond ‘training algorithms’ and ‘designing robots’.” (Location: Inspiration Arena)  

Bosses and teams must learn to learn again  – Track:  Digital Business World Congress
On Tuesday, May 21, from 1:20 – 2:00pm, executives at Newbeing, Global Future of Work Foundation and Peoplematters will discuss the challenges HR leaders face amidst digitalization, automation, globalization and aging and embracing new forms of work, leadership and toolsets. (Location: R-Evolution Theatre by Deloitte)

WHERE:  IFEMA – Feria de Madrid, Hall 8 – South Entrance Av.
Partenón,  28042 Madrid, Spain D
*Softtek Booth D 403 in Pavilion 8

WHY:  This is a unique opportunity for industry colleagues to hear from Softtek President & CEO Blanca Treviño on the main stage, and understand more about the company’s most recent innovations through demos on site. Softtek will also be in accompanied by its newest technology partner Vector, and is excited to discuss the value and opportunities that this represents for the European and Americas markets.

About Softtek
Founded in 1982, Softtek is a global company and the largest provider of IT services from Latin America. With a broad portfolio of business-transforming products and solutions, Softtek helps Global 2000 organizations evolve their digital capabilities constantly and seamlessly, from ideation and development to execution.  Learn how Softtek creates value through technology at www.softtek.com and connect with @Softtek in social media.  

For more information, contact:

Karen Liedl
Softtek PR
+1 763-291-1464