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DATA AND AI SERVICES

Turn data and AI into measurable business outcomes

Treat data readiness, analytics, and AI as one connected journey shaped by business priorities and built for sustained use.

What’s different about Softtek?

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Made for the Americas

We pioneered nearshore delivery in 1997. Tighter feedback loops and delivery continuity still matter today as data and AI require constant alignment.

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AI-native delivery with FRIDA

We compete through intelligence, not cheaper headcount. FRIDA accelerators and agents shorten time to value without compromising customization.

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No forced models

We adapt to your stack and operating model. We don’t force our preferred models, playbooks, or platforms into your builds.

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Outcome obsession

Success means your numbers improved, not just that boxes were checked.

What are you looking to improve?

AI READINESS SELF-ASSESSMENT

Reveal what may be holding your AI strategy back and identify practical next steps


Take the self-assessment

Responsible AI, independently certified

Softtek is the first technology company in Latin America to earn ISO/IEC 42001, the international standard for responsible AI management.

Read the announcement

AI-native: The new core of the business

What it means to become an AI‑native organization—and how leaders redesign operating models, architecture, and talent to move faster without losing control.

Download the white paper
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Making data and AI work in the enterprise

Digital leaders face a constant tradeoff: move too fast and risk failure, or move too slow and miss the window. When initiatives stall, the reasons are often familiar:

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  • Use case hunting instead of focusing on where waste and friction concentrate
  • Data that is not ready for production use
  • Solutions that cannot be governed, sustained, or improved over time

This is the unglamorous work. And it’s where value is won or lost.

Softtek addresses this by connecting data foundations, analytics, and AI into production‑ready systems tied to measurable outcomes, readiness gates, and long‑term governance.

Enterprise priorities where we’ve delivered measurable results

The priorities below show where data and AI are creating impact in real client work.

Forecasting and planning

99% forecasting accuracy and real‑time visibility across ~7,000 rooms using AI‑powered forecasting and cloud data.

- U.S. regional health system

Retention and lifetime value

~15% loyalty improvement and 30%+ upsell revenue through analytics‑driven personalization.

- Global beverage company

Personalization

18% increase in customer acquisition through personalized digital onboarding and investment recommendations.

- Large North American bank

Self‑service insight

33% reduction in consultation time and 1.5× physician productivity via genAI medical record summarization.

- National public healthcare system

Unified customer and operational views

90% faster account opening and 5% incremental revenue through a unified customer 360° analytics foundation.

- Global retail bank

Conversational experiences

~189% growth in online orders through always‑on, multichannel conversational commerce.

- U.S. regional grocer

Our data, analytics, and AI capabilities

Softtek approaches data and AI as one connected lifecycle, with shared accountability from foundation to insight to AI in production.

Data engineering and modernization

 

Make data usable, trusted, and ready for what comes next

Analytics and business insight

 

Turn data into insight people can actually use—not just more dashboards

AI readiness and solutions

 

Move from AI curiosity to governed production

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Data engineering and modernization

We modernize and connect complex data environments so analytics and AI can operate on a reliable foundation.

Focus areas:

  • Data architecture, integration, and lakehouse platforms
  • Data governance, quality, and DataOps
  • Legacy and cloud data modernization
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Analytics and business insight

We help business users ask questions in plain language and get trusted answers they can act on—without waiting on technical intermediaries. Move beyond static reporting to decision-ready analytics and generative business intelligence.

Focus areas:

  • Generative BI for self‑service decision making
  • AI-ready semantic layers for trusted answers
  • Conversational and explainable insight
  • Automated alerts and business-facing intelligence
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AI readiness and solutions

We help enterprises identify where AI creates value, assess what it takes to support it, and deploy solutions that can be trusted, governed, and improved over time.

Focus areas:

  • AI readiness and use case prioritization
  • Responsible AI and governance
  • Intelligent automation, machine learning, generative AI, and agentic solutions—designed, deployed, and operated

An approach built for the modern enterprise

Simple, Smart, Reliable. Three principles behind how we help organizations build data and AI capabilities that hold up in production.

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Value‑first, nearshore delivery from data readiness to AI in production. No disconnected pilots.

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Composable modernization with AI‑accelerated delivery. Move in phases, not episodic transformations.

reliable.

Governed AI by design. ISO 42001, human oversight, and FinOps so initiative costs don’t outweigh benefits.

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CAPABILITY SPOTLIGHT

AI-powered migration from legacy BI platforms to cloud-based solutions

Move off high‑cost BI platforms faster. Our FRIDA‑powered migration accelerator reduces manual effort by 30–40% while preserving business logic, semantic layers, and reporting integrity.

Talk to our team

CAPABILITY SPOTLIGHT

GenAI-powered analytics and visualization

Dashboards are evolving. Our FRIDA accelerators help teams generate Power BI dashboards, narratives, and visualizations from natural language.

Talk to our team

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How it works: From priorities to production without disruption

No big‑bang transformations. No forced platforms. Just a structured path from business priority to production reality.

01

Assess

Get a realistic, low-risk roadmap.

 

Define the outcome that matters and review the data, architecture, and operating constraints that shape what’s feasible.

02

Embed

Avoid rip-and-replace programs and handoff friction.

 

Our teams collaborate in real time, work within your stack, and share accountability.

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Scale

Scale is earned, not assumed.

 

Turn proven initiatives into governed, production-grade capabilities that can be operated and improved over time.

FAQ: What digital leaders ask about our data, analytics, and AI services

What kinds of data, analytics, and AI services does Softtek provide?

Softtek helps clients make data more usable, analytics more actionable, and AI more governable in production. That includes data engineering and modernization, analytics and decision intelligence, and AI services spanning readiness, governance, intelligent automation, machine learning, generative and agentic AI—delivered end to end.

This sounds like a lot of AI. How do you decide what is actually needed?

We start with the business priority, operating context, and existing constraints. From there, we determine whether the right solution is rules‑based automation, machine learning, generative AI, agentic AI, or a combination. The goal isn’t more AI—it’s the right level of intelligence to achieve ROI without overengineering.

Why not just use off-the-shelf data and AI solutions?

Tools don’t solve data quality, integration, governance, security, adoption, or production fit. Softtek builds the surrounding architecture, controls, and operating model that make those tools work in real enterprises.

We don’t need a full transformation. Can you start smaller?

Yes. Many engagements begin with focused assessments or targeted initiatives tied to a single outcome—then expand, pivot, or stop based on evidence.

How does nearshore delivery benefit your data, analytics, and AI services?

AI can improve productivity, but proximity helps keep it relevant. Nearshore delivery gives teams faster feedback, real-time collaboration, and clearer accountability as data and AI solutions are built, tuned, and governed. That matters most when work depends on quick decisions, changing business context, and sustained oversight.

How do you govern AI responsibly in enterprise environments?

Responsible AI at Softtek is built into the way solutions are designed, deployed, and operated. That includes data governance, privacy controls, explainability, oversight, and the ability to monitor and improve systems over time— supported by ISO/IEC 42001 certification and auditable governance practices.

Simple, Smart, Reliable delivery for what's next.

Tell us what you're working on, and we'll get in touch.