The Client
A leading department store retailer with more than 30 locations.
The Situation
When people celebrate major occasions, gift registries, shopping, and travel plans are often involved. The department store chain already had business lines serving many of those needs but faced ongoing trouble modernizing its registry offering.
While the registry still needed modernizing, the discovery process with the client revealed a bigger opportunity. By better connecting the registry with other offerings, the brand could make planning and shopping easier for customers while capturing more of the spending around special occasions.
The Solution
Cloud-native retail product engineering for gift registries, with process redesign, enterprise system integration, AI personalization, and AI-accelerated delivery.
Paired retail CoE expertise in product discovery and process redesign with product engineering for a connected registry, shopping, and travel experience. FRIDA, our AI-native delivery system, accelerated prototyping, development, and testing.
- Used AI-accelerated prototyping to test and refine ideas from product research and client feedback.
- Redesigned store-dependent workflows for a mobile-first, self-service registry experience.
- Built API-first integrations to connect registry workflows with SAP and Salesforce.
- Connected registry, shopping, and travel offerings with AI personalization to support cross-selling.
- Embedded continuous testing, monitoring, and security as new offerings were integrated.
Driving Results
- 10x reduction in time to conversion.
- 10% increase in total sales across the retail offerings in scope.
- 30% increase in average ticket value through cross-selling.
- Customer insights available in near real time instead of months.
We make omnichannel retail product engineering Simple, Smart, Reliable, so retailers can build around how customers actually shop, not how their systems and departments are organized.