SALES SOLUTIONS FOR CPGs LEADERS

Orchestrate your sales value chain across sales, distribution, and execution with AI

Most CPG companies don’t have a demand problem. They have a coordination problem. Sales lacks visibility. Distributors lack alignment. Forecasting trails reality.

Softtek connects planning, execution, distribution, and performance into one AI-orchestrated system built for growth.

Let's connect

Overview

Customers results

Our capabilities

Success story

Assessment

Our partners

Our experts

OVERVIEW

Overview

Customers results

Our capabilities

Success story

Assessment

Our partners

Our experts

Your CPG sales system wasn’t built for this

Unpredictable demand. Complex channels. Heavy distributor reliance.

Most organizations operate with:

Limited distributor visibility
Manual retail execution validation
Reactive inventory adjustments
Fragmented data across SAP, Salesforce, Blue Yonder, and custom tools

The results?

Stock-outs. Lost revenue. Channel friction.

Turn fragmented sales and distribution into coordinated execution

We don’t replace your systems. We orchestrate them—and close the gap.

Our AI-driven coordination layer:

Aligns sales strategy and distributor execution in real time
Integrates workflows across systems
Automates performance tracking and execution validation
Improves forecasting with predictive replenishment
Enables next-best-action at territory and store level
Creates live visibility across the entire value chain

Not more tools. Coordinated intelligence.

Real results
at enterprise scale.

25%

reduction in stock-outs

20%

increase in sales productivity

10%

lift in volume and distribution

Our sales and distribution orchestration capabilities

Descripción bonita

Intelligent Sales Empowerment

Cross-sell and upsell recommendations embedded directly into field workflows.

Distributor & Partner Collaboration

Live performance hubs replace spreadsheets and email chains.

Retail Execution Automation

Digital audits that detect compliance gaps and out-of-stocks before they hit revenue.

GenAI Sales Coach & Assistant

Reps ask natural-language questions. AI returns next-best-action guidance instantly.

Seamless Integration

Unified data layer across SAP, Salesforce, Blue Yonder, AWS, Azure, and Google Cloud. No rip-and-replace.

Cross-sell and upsell recommendations embedded directly into field workflows.

Live performance hubs replace spreadsheets and email chains.

Digital audits that detect compliance gaps and out-of-stocks before they hit revenue.

Reps ask natural-language questions. AI returns next-best-action guidance instantly.

Unified data layer across SAP, Salesforce, Blue Yonder, AWS, Azure, and Google Cloud. No rip-and-replace.

Descripción bonita

FEATURED SUCCESS STORY

Global beer, wine, and spirits leader

Challenge: Fragmented distributor visibility. Inconsistent execution across markets.
Solution: AI-driven sales orchestration layer across CRM, ERP, and distributor platforms, unified across 200+ distributors.

Results