26 august, 2021. – In recent years, professional teams in the world of sport have started to use different technologies to monitor the performance of athletes, improve their physical condition and develop products that allow them to improve on their rivals when competing, which has played a very important role in the sector. Vector ITC and Softtek Company, an international digital and technology group, analyse the four pillars of Digital Transformation in the world of sport, which are part of their latest report Digital Transformation in Sports.
This adoption is providing teams with tools to optimally manage stadiums, athletes, and their relationship with fans. The main objective is to develop and implement services that meet the highest quality standards and make the management of all processes involved in the provision of sporting events more efficient.
For this reason, teams have begun to invest more than ever in digital tools related to the analysis of user and athlete behaviour, which allows them to anticipate their needs inside and outside the stadium through Artificial Intelligence, data analytics and Machine Learning, and by monitoring the evolution of KPIs focused on customer relations. Based on all this, the current value of the sports technology market was valued at more than $11.7 billion in 2020.
Aside from the implementation of new technologies, the sports industry has also experienced a generational shift in consumer habits. Young fans are no longer just looking to watch the game, whether on TV or in the stadium, but also to enjoy other types of services. Such is the importance of digital transformation in fan engagement that, according to Statista, 47% of users started going to the stadium to watch matches of sports they did not usually follow, due to their interest in new technologies applied to sport.
The four foundations of Digital Transformation in the world of sport:
The multiple tools applied to these four main areas are already a growing reality and it is estimated that their use in 2027 will be 70% higher. Given the versatility of functions and the ability to customise innovative techniques, the benefits are manifold, as AI has been a major breakthrough both in terms of customer satisfaction and in everything related to the efficiency of sports facilities and the equipment and training of athletes.
However, the implementation of digital transformation still has a major obstacle for sports clubs, namely budgeting, as these tools require large investments to implement. Nevertheless, there is still room for innovation in the various uses of data analytics and automation, so it is to be expected that new players will soon join the digital transformation in the sports industry.
“The accelerating technological transformation, and its various competitive advantages, has penetrated professional sports over the past few years. Professional league teams around the world have begun to allocate a portion of their budgets to invest in technology tools that help them improve not only the sporting performance of their players, but also their financial statements, customer services and facility management systems. Good connectivity of sports facilities, an omni-channel experience in the stadium itself, and a smart way to move around the stadium, will be key criteria for fans to consider in their decision to go to one game or another”, says Rafael Conde, Director of Digital & Innovation at Vector ITC.Karen Liedl