8 March, 2019 – Vector ITC, technology and digital group 100% of Spanish capital and CIONET, the recognized professional network of contacts and businesses for CIOs and IT managers, organized last Wednesday an event about the “New Banking paradigm. New customers and new business models”that took place at the Pons Foundation.
With the participation of the great players of Banca and with Carlos Peña, Director of Sales & Performance of Vector ITC as moderator, the new paradigm of Banking, Open Banking, its new players, the application of Intelligence Artificial in the sector and the new regulatory framework for data privacy.
The new consumer profile “Phygital” was highlighted mainly, which does not distinguish between offline and online environments. Multichannel, unfaithful to brands, connected and digital are some of the most important peculiarities of the new consumer of Banking.
“The combination of a wealth of information about its customers, the emergence of new Software tools to exploit that information and the legal security offered by the new GDPR environment places Banking before a unique opportunity to take advantage of the all the opportunities offered by Big Data” said Carlos Treviño, Director of Marketing and Commercial Systematics at Caixa Bank. “At Caixa Bank, to face digitization there are three key elements: product complexity, recurrence and emotion”, added Carlos.
One of the highlights of the debate was the digitization of traditional banking when it comes to implementing disruptive technologies that improve quality in customer service. All spokespersons of the banks that participated ensured their commitment to improving the Mobile experience to interact with banks and the Chatbot as the manager of the future.
“Machine Learning, Big Data and Deep Learning are the most important technological trends to take into account for the banking sector, especially in the application of Machine Learning to prevent fraud in financial services,”said Javier Martínez, Customer Engineering Manager of Google Cloud Iberia. “With Google Cloud we want to be the ideal technological ally for banks when it comes to data analysis,”Javier added.
For his part Pablo Ruiz, Director of Digital Innovation of Liberbank, highlighted the importance of agreements between banks for peer-to-peer payments and that the main objective is the solutions designed for the customer and the customization of them.
All the participants of the roundtable confirmed that traditional banking should look for technological partners GAFA (Google, Amazon, Facebook and Apple) to offer services that are 100% digital, with the mobile as an operability center and with the protection of data personal as a banner.
“Participation in this type of debate allows us to analyze the adaptation of banks to digitization, continue to develop solutions that perfectly adapt to the sector and bet fully on the Banking of the future”commented as closure Carlos Peña, Director of Sales & Performance at Vector ITC.