CASE STUDY/ RETAIL

Supermarket increases eCommerce orders by 30% with better product information management

About the customer

Renowned supermarket with more than 50 years in the market.

14 distribution centers

80,000+ eCommerce SKUs

80,000+ employees

500+ stores

Business challenges

Our client was going through a digital transformation of its eCommerce to keep pace with other supermarket competitors, increase customer satisfaction, and accelerate business agility. While many of its frontend and backend eCommerce channels had already been updated, their benefits couldn't be achieved due to the siloed and disparate technology behind its product master data (MDM) function. Our client chose a product MDM solution by Stibo Systems and had the following implementation goals:

1

Find an implementation partner that understands the company's processes, IT setup, and industry context.

2

Achieve a seamless integration through the removal of old technology and migration of all relevant data to the new system.

3

Set up an efficient governance workflow to provide rich and accurate product master data to different areas of the company and across multiple eCommerce platforms.

How Softtek comes into play

As a Stibo Systems "Professional Partner," Softtek applied its rich retail experience, cloud expertise, and premier delivery capabilities in Mexico to provide a fast and cost-effective technical implementation of the product MDM solution.

Migrated product data to the new platform, modifying product structure and classifying images and descriptions aligned to the GS1 Global Product Classification (GPC) standard.

Provided onboarding and executive training to 500+ providers in charge of managing and updating product information across channels.

Streamlined governance from the start by defining controls, roles, and workflows related to how data is managed and shared across the organization with the new platform.

Full implementation completed in less than 6 months.

Business impact

In a timely fashion and with a small team, Softtek helped the client get product information in the right hands at the right time, prioritizing governance from the start to better synchronize data between multiple ecosystems and collaborators. Our client now enjoys faster product onboarding, less time spent on supplier data handling, automation freeing up employees for value-added activities, and consistent product data across multiple eCommerce platforms.

Ecommerce orders increased by more than 30% annually.

Digital commerce sales increased by more than 18%.

Moreover, the client decided to expand the initial functional scope with Softtek, beginning work on additional Stibo Systems implementations including logistics, customer, and supplier data management.

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