CASE STUDY/ BANKING & FINANCIAL SERVICES

Automated testing helps major bank improve CX, reposition as digital champion

About the customer

Major US regional bank that provides a broad range of consumer and commercial banking products, from small clients to large corporations.

~35B customers

~2.8B total equity capital

~32K total registered digital retail users

Business challenges

Our client needed to engage a younger customer segment in order to ensure their long-term business objectives. Delivering an innovative digital experience was a key component of this strategy.

1

Digital Transformation of their online retail banking platform (mobile & web).

2

Necessary to redesign their mobile banking solution (native apps: iOS & Android).

3

Digital banking platforms required adjustments to improve transaction security.

How Softtek comes into play

Softtek designed an automated testing solution that helped improve digital customer.

Next-Gen QA function with a restructured team with Softtek as a partner.

Mature PMO unit to size all projects including QA requirements.

Automated Testing implementation was a must for the success of the program:
• Complex mobile ecosystem
• Constant changes in OS versions
• Continuous validation in a wide variety of devices & platforms

Business impact

Softtek improved this financial institution’s customer experience and allowed them to capture a new market segment by implementing automated testing & next-gen QA functionalities through an Agile Delivery Capability model.

Improved CX through a new QA model that helped release convenient and user-friendly applications.

0 Defects in Production (Severity 1 & 2).

Revitalize & Capture New Customers through a Digital Transformation Journey.

Bank's Repositioning as a digital champion.

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