Customer Revenue Optimization

How to perform effective market-driven strategies to boost profits

Based on an advanced analytics process, empower commercial teams with smart promotions to optimize revenues, boost profitability and improve forecast accuracy.

Demo
Demo

Softtek's CRO platform enables advanced analytics capabilities to help CPG companies optimize promotional spending and drive the right commercial initiatives with each customer segment.

Customer Revenue Optimization-EN

 

Features

 

user-experience-5

User experience first.

demand-driven-1

Demand-driven.

responsive-3

Web responsive / Mobile-friendly.

seguridad-nube-04

Cloud-based.

loading-2

Mass loading of scenarios.

mobility-services-06

Airflow data integration automation.

Modules

 

SEGMENTATION


Create relevant clusters to set the commercial strategy according to each segment profile

  • Deeper knowledge
  • Customization
  • Driving market potential
  • Enhance customer engagement
  • Merge of internal and external data to find relevant segments


segmentations
 
DYNAMIC TARGETED GROUP
DYNAMIC, TARGETED GROUPS


Define, use, re-use or modify dynamic, targeted groups according to the specific commercial activity plan

  • Customer promotions
  • Consumer promotions
  • New product launches
  • In-store activations


dynamic-targeted-groups
 
PROMOTIONAL ROI ANALYZER
icono-roi-analyzer-CRO-03
PROMOTIONAL ROI ANALYZER


Based on an advanced analytics process, understand the promotional performance according to the sales life-cycle

  • Descriptive: post-mortem promo performance
    • Sales up-lift
    • ROI per type of promo activity
  • Cannibalization
  • Predictive: forecast the sales and margin based on promo performance over the sales forecast (demand planning)


roi-analyzer
 
BI & REPORTING
icono-Intelligent-icon-CRO-04-04
BI & REPORTING


Enhance the decision-making process to boost the revenues from the performance of customer-driven KPI's

  • A single slide prioritized by how to improve customer's revenues
  • Enable the right team at the right time with the right information to improve customer's revenues


Intelligent-icon4

Our Value Proposition

connect-CRO-01

Connect

Connect CRO to company strategy.

identify-CRO-04

Identify

Identify and prioritize value streams.

define-CRO-02

Define

Define technology synergies and data culture process.

enable-CRO-03

Enable

Enable an integral operational process through change management.

Contact us



Request a demo

Follow us: