Customer Revenue Optimization

How to perform effective market-driven strategies to boost profits

Based on an advanced analytics process, empower commercial teams with smart promotions to optimize revenues, boost profitability and improve forecast accuracy.

Softtek's CRO platform enables advanced analytics capabilities to help CPG companies optimize promotional spending and drive the right commercial initiatives with each customer segment.

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Features

 

 

user-experience
User Experience First
 
demand-driven
Demand-Driven
 
responsive
Web-Responsive / Mobile-Friendly
 
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Cloud-Based
 
loading
Mass Loading of Scenarios
 
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Airflow Data Integration Automation
 

Modules

 

SEGMENTATION
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SEGMENTATION


Create relevant clusters to set the commercial strategy according to each segment profile.

  • Deeper knowledge
  • Customization
  • Driving market potential
  • Enhance customer engagement
  • Merge of internal and external data to find relevant segments


segmentations
 
DYNAMIC TARGETED GROUPS
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DYNAMIC, TARGETED GROUPS


Define, use, re-use or modify dynamic, targeted groups according to the specific commercial activity plan.

  • Customer promotions
  • Consumer promotions
  • New product launches
  • In-store activations


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PROMOTIONAL ROI ANALYZER
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PROMOTIONAL ROI ANALYZER


Based on an advanced analytics process, understand the promotional performance according to the sales life-cycle.

  • Descriptive: post-mortem promo performance
    • Sales up-lift
    • ROI per type of promo activity
  • Cannibalization
  • Predictive: forecast the sales and margin based on promo performance over the sales forecast (demand planning)


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BI & REPORTING
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BI & REPORTING


Enhance the decision-making process to boost the revenues from the performance of customer-driven KPI's.

  • A single slide prioritized by how to improve customer's revenues.
  • Enable the right team at the right time with the right information to improve customer's revenues.


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Our Value Proposition

Connect

Connect CRO to company strategy

Identify

Identify and prioritize value streams

Define

Define technology synergies and data culture process

Enable

Enable an integral operational process through change management

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