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Media & Entertainment

Capitalize on market opportunities by implementing advanced new technologies in an agile way

The Media and Entertainment industry is facing unprecedented challenges and growth opportunities during these uncertain times. They need to address convergence of digital technologies to fully leverage content investments and manage high customer engagement on every device.

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Softtek helps Media & Entertainment executives realize their digital ambitions

We offer a comprehensive portfolio of services and solutions to enable rapid deployment of new initiatives that address emerging digital gaps faced by Media and Entertainment executives. Softtek designs, develops, implements and manages complex platforms and applications that deliver personalized customer experiences.

Agenda for Media & Entertainment

Media, entertainment, and video game executives are faced with a short- and long-term agenda and must make swift judgments to address the following focus areas:
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AR/VR ADOPTION

  • Enhance connection between content creators and viewers
  • Brings accessibility, mobility, and pricing to the table
  • Impacts the consumer experience (live or story-driven, education and learning system management)

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DIGITAL TRUST

  • Digital platforms to make easier to create and distribute content without the need for intermediaries
  • Control content and improve transparency

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AI & ML (DATA SCIENCE)

  • AI innovation and hyper-personalized user experience for engagement
  • Video and data analysis to drive consumption of digital content (Including free, ad-supported offerings for client retention)
  • OTT over a high-speed internet connection

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DIGITALIZING LIVE EVENTS

  • Business conferences utilize digital platforms to extend reach and include remote participants who remain wary of business travel

ARTICLE

Empowering innovation through inclusion:

Betty Cardiel, Softtek IT governance lead, spotlights women in tech and AI at HITS 2023


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ARTICLE

It's a data-driven content world

Personalization, better recommendations, and engagement are all proving effective in retaining viewers and boosting revenue.


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CASE STUDY

Award-winning, independent developer of interactive entertainment

Softtek provided Performance Engineering services with expertise, maturity and innovation to leverage cutting-edge tools, assuring optimal response times in the cloud under high-load and complex scenarios.


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Work to protect the enterprise from security vulnerabilities
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Leverage & matured digital security practices been able to mitigate security risks & accelerate decision-making and reduce the cost of security efforts

CASE STUDY

Learn how Softtek safeguarded an American mass media conglomerate’s consumer and enterprise application data


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Upheld digital security best practices to evolve how they deliver content and support operations
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Increased uptime of critical applications
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Secured customer information databases
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Our services and solutions

Softtek has created a series of rapid solutions that can be flexibly implemented and deployed to tackle challenges:
Live Media & Gaming Services
  • SRE Infrastructure Modernization and Operation Transformation
Secure Infrastructure
  • Security SOC and ADHOC Services
Digital Transformation
  • Assessment, Strategy, Implementation, Architecture and Actionable Modern Application Development
IoT for Content Delivery
  • Data Center Operation Optimization
Remote Workplace Enablement
  • DIEGO Resilient (Command Center, Digital Passport, Access Control)
Customer 360 & Player Experience
  • Digital Marketing
Cognitive Analytics for Testing
  • Modern Application Development and Intelligent Testing Automation
Personalization
  • Customer Experience Transformation
  • Cloud Adoption
  • Cloud Operations
 
 

MESA logo

Softtek is a member of the Association formed in 2009. MESA represents 150+ companies that are enabling the biggest transformation of media & entertainment


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Insights

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