MADRID — October 14, 2025 — Real Madrid and
Softtek announce the renewal of their global strategic alliance, following three years of collaboration that have transformed the way millions of fans experience the passion of Real Madrid.
Since 2022, Softtek has played a key role in implementing Real Madrid’s digital vision, helping to build and modernize an integrated, robust, modular, and scalable technology platform. Thanks to this alliance, Real Madrid has accelerated the adoption of agile practices and strengthened its digital channels, creating personalized, real-time experiences for its global community, while enhancing the club’s ability to capitalize on new and existing digital revenue streams.
Emilio Butragueño, Director of Institutional Relations at Real Madrid C.F., stated: “Renewing our collaboration with Softtek reaffirms a shared commitment to excellence and innovation. Softtek is a strategic partner that shares our digital vision and our purpose of placing the fans at the center of every initiative. This continuity strengthens Real Madrid’s global leadership and consolidates a relationship based on shared ambition, innovation, and rigor.”
Blanca Treviño, President and CEO of Softtek, said: “These three years have been highly strategic for Softtek, cementing our position as a benchmark in digital transformation. The renewal of our alliance with Real Madrid reflects mutual trust and commitment to driving technological excellence and digital innovation in pursuit of the highest standards.”
The alliance will continue to focus on the ongoing evolution of the club’s digital ecosystem, strengthening technological infrastructure, improving agile responsiveness to user expectations, and ensuring personalized real-time experiences—all with the goal of supporting Real Madrid’s global leadership in sport, entertainment, and innovation.
Thus, Real Madrid and Softtek enthusiastically renew their strategic commitment, confident that the collaboration will continue to generate tangible value for the club and outstanding experiences for its fans.
About SofttekSofttek is a global software engineering partner, driving businesses forward. For over 40 years, the company has helped clients build, implement and run technology that improves lives. The originators of nearshore, Softtek brings innovation closer to business strategy. We’re not about “reinventing” and "reimagining” the business; we drive results.
