Established in 1902, Real Madrid is one of the most iconic and successful football clubs globally, boasting 15 UEFA Champions League titles and a brand value of $1.65 billion. With 500 million social followers and an average of over 1 million engagements per post, Real Madrid commands the largest audience in the world for its sector.
Softtek has had the great opportunity to accompany the club in a comprehensive digital acceleration process, which encompasses the creation of new products under a renewed engagement strategy, the development of cutting-edge digital platforms, and the implementation of new, more agile ways of working. These initiatives are tailored to materialize a complete ecosystem of digital solutions and products, both for internal use and for millions of fans worldwide.
Evolve from being the world’s most decorated sports club into a premier entertainment brand.
Redefine the very essence of loyalty for their extensive global fan base by cultivating an international community that places fans at its core.
Catalyse exponential growth in global retail sales for their engaged fan base by transforming the club into a purpose-driven love brand.
