Winning the Future

Real Madrid and Softtek partner to revolutionize the digital fan experience

We are joining the world's leading sports institution with a clear objective: to revolutionize the digital experiences of Real Madrid's fans. With a shared DNA based on reinvention, innovation and passion, Softtek will work with Real Madrid to deliver the vision of a digital future in which technology is the pillar that allows us to offer unique and personalized experiences globally.

The partnership, global in scope, includes the first men's and women's football teams. The agreement is a milestone in Real Madrid's transformation process, which leverages Softtek's advanced capabilities to accelerate the club's evolution and adaptation to the digital future through cutting-edge technology from a disruptive, agile and sustainable paradigm.

Technology, disruption, leadership.

Winning the future.

Read more in the press release. (Leer versión en español)

HubSpot Video
Emilio Butragueño and Blanca Treviño
Real Madrid + Softtek 2024
Softtek's team with Emilio Butragueño
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