We are joining the world's leading sports institution with a clear objective: to revolutionize the digital experiences of Real Madrid's fans. With a shared DNA based on reinvention, innovation and passion, Softtek will work with Real Madrid to deliver the vision of a digital future in which technology is the pillar that allows us to offer unique and personalized experiences globally.
The partnership, global in scope, includes the first men's and women's football teams. The agreement is a milestone in Real Madrid's transformation process, which leverages Softtek's advanced capabilities to accelerate the club's evolution and adaptation to the digital future through cutting-edge technology from a disruptive, agile and sustainable paradigm.
Technology, disruption, leadership.