CASE STUDY/ FITNESS & WELLNESS

Contactless solutions make gym franchise fit for Covid-19 and the future

About the customer

Privately owned and operated fitness center chain.

350 clubs nationwide

4M+ members

22,000 employees

"Softtek served as a crucial partner during the global pandemic by developing a solutionto help us improve our operations, effectively transforming our customer experience."

CIO

Business challenges

During a global pandemic, a fitness center operator needed to adapt and digitalize its guest experience to remain operational and abide by federal and local social distancing regulations.

1

Minimize in-person contact between gym members and team members.

2

Validate and measure the capacity of members within the club.

3

Comply with changing federal and local regulations.

How Softtek comes into play

Our client challenged Softtek to reinvent the fitness member journey and provide tools for safety and ease of use to employees and gym goers. Softtek built a comprehensive touchless IT solution, updating APIs, enhancing frontend and backend web applications, adding features to the mobile application and payment portals, and enabling QR codes and other tools at the clubs for contact tracing and information sharing.

Built a new IT infrastructure strategy across all business areas.

Integrated a membership management solution, member check-in, and CRM.

Enabled digital payments through EasyPay Finance.

Established an agile development process to streamline the time to market of integrations.

Created a QR check-in solution.

Developed a capacity management solution.

Business impact

Softtek helped the client develop and implement digital solutions to thrive during the pandemic, however, much of the technologies are still being used post-pandemic as they continue to benefit customers and employees at its 350+ clubs.

Reduced member churn.

Shortened release cycle time from 2 months to 2 weeks.

Improved club member safety to meet health standards by reducing in-person contact.

Met the legal requirements to open 50% of clubs nationwide.

Managed club traffic based on regions & identified those coming from a risky area.

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