President & CEO
Blanca Treviño has been leading Softtek as President and CEO of Softtek since 2000. Under her leadership, Softtek has become the leading information technology services company in Latin America.
Throughout her 30-year career at Softtek, Blanca has gained international recognition as a promoter of the IT services industry in and from emerging countries. To help increase the participation of Latin America in the IT field, Blanca has collaborated with various government administrations in the early strategies of development.
As President, Blanca has positioned Softtek as a key component for opening the doors from Mexico to the United States as a provider of IT services. This shaped what is known today as Nearshore, Softtek’s trademarked delivery model, and a term widely used in the industry to define outsourcing services provided by countries within close proximity.
Blanca is an active board member of Walmart Mexico, Goldcorp, Grupo Lala, became the first woman appointed to the Consejo Mexicano de Negocios, A.C and is as an independent member to the board of the Comisión Federal de Electricidad (CFE), the Mexican government agency in charge of the national electrical system. She is also a board member of associations such as US Mexico Foundation, The Trilateral Commission, Americas Society and Council of the Americas, Consejo Iberoamericano para la Productividad y la Competitividad (Iberoamerican Council for Productivity and Competitiveness), as well as prominent regional universities including Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).
Blanca is a frequent presenter in international forums related to entrepreneurialism, IT and the role of women in business. She has spoken at conferences for the World Economic Forum, World Bank, Inter-American Development Bank, Kellogg School of Management, Harvard Business School and London Business School and was named a “Rising Star” by Fortune Magazine, has appeared on the cover of Forbes Magazine, and was featured in CNN’s “Leading Women” series. Beyond the IT industry, she is identified by several media publications as one of the most influential executives in Mexico and Latin America.
Originally from Monterrey, Mexico, Blanca studied Computer Science at the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).
Chief Globalization Officer
In 2011, Beni Lopez took the position of CGO, a new role that entails identifying and coordinating strategies for Softtek’s global accounts. Previous to this position, Beni had led Softtek USA and was responsible for Nearshore Services for over ten years. He demonstrates a thorough understanding of what is needed to launch operations in and for different countries.
Beni joined Softtek in 1989 and has guided and helped inaugurate the organization’s various new market and technology operations. In the early 1990s, he founded and developed the Object Oriented Technology Unit practice as well as Softtek’s Business Intelligence practice, which marked Softtek’s entrance into commercial applications outside the mainframe and midrange environment. He later supported the organization’s globalization efforts in Peru, Argentina and Colombia. In 1995 he became Managing Partner in Softtek Brazil and led the Software Development area, from the offering to service delivery. Beni took on the position of Global Business Relationship Manager in 1997 for the most important global account for the company at the time.
Beni holds a Computer Systems Engineering degree from Instituto Tecnológico de Estudios Superiores in Monterrey, Mexico, and has been a speaker and panelist for numerous outsourcing and offshore/nearshore conferences around the world.
Chief Operating Officer
Roberto Montelongo currently serves as Chief Operating Officer at Softtek. His experience as Operations Director for Nearshore led him to take this role to the global level in 2008. Since then, he has been responsible for the operation of various service delivery units, management of the company’s capacities, compliance of service level agreements (SLAs), and for diverse quality certifications.
In September 1988, two years after integrating in the organization as an analyst and programmer, Montelongo took on the challenge of managing what was the largest project in Softtek. It was in 1997, after running the most ambitious of retirement fund projects that had been carried out, when he became vice president of Softtek, in charge of the U.S. operations.
Before joining the company, Roberto was a leader of capacity planning in Bancomer—one of the largest banks in Mexico—from 1983 to 1986.
Montelongo is the President of the Software Council of Nuevo León (Csoftmty). He holds a B.A. in Electronic Systems Engineering from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM).
Hispanic South America
Mauro Mattioda currently leads Softtek Hispanic South America, in charge of operations in Argentina, Chile, Colombia and Venezuela. He is characterized by being a diligent worker, always showing enthusiasm and self-determination. Passionate about the opportunities that are presented before him, Mauro commented, “I can’t allow an opportunity to pass me by. Today I try to be more mature, controlling that passion that has helped me to open many doors.”
Since his incorporation in 1997, he has always sought support of the office in Argentina and to transform it into a long-term project, with a strong local positioning and an incredible group of people. Regarding the decisive moments where Softtek had to design the future of the branch in Argentina, Mauro commented, “The crisis of 2001 converted that situation into a great opportunity, where competitors were displaced, and we became stronger. This is considered one of our biggest, most transcendent of achievements.”
In regards to the global financial crisis, Mauro commented, “The crisis generates areas of opportunity—that’s what everyone says; but we have demonstrated that we know how to take advantage [of those areas]. Whether we like it or not, we share this situation with our customers; thus, the key is to help them with valuable and flexible products and services that allow them to face and overcome the crisis. If our clients accomplish this and we, as providers, play a relevant role, we will continue together with them in the path of achievements and growth.”
Chief Financial Officer
With more than 20 years of experience managing domestic and international business transactions, Heriberto is today Softtek’s Chief Financial Officer. He joined Softtek in 2007 and served as Managing Director of Strategic Planning and Finance—a role that required management of budgeting processes and geographical performance for Softtek’s operations in the Americas, Europe and Asia.
Prior to Softtek, Heriberto worked at Hema Group, an investment banking boutique that he co-founded in Monterrey, Mexico. He also served as manager of business development, origination and Structuring at Enron and launched his professional career at Bancomer—Mexico’s largest consumer and commercial financial group.
Heriberto earned his Master of Business Administration degree from the University of Michigan Business School and his Master in Management from the Institute of Technology and Superior Studies in Monterrey, Mexico. He also holds a bachelor’s degree in accounting.
USA & Canada
Beginning 2011 Marcos Jimenez was appointed CEO for Softtek USA and Canada, while continuing as a member of the organization’s Executive Board.
Marcos joined Softtek in 1992, and quickly became a partner of the Banking business unit, to later venture into opening Softtek Peru. This enterprising effort provoked a domino effect in his professional career, and meant his past 19 years have been dedicated to Softtek. During this journey, he faced various challenging roles: a key entrepreneur in Peru, a sales leader in the U.S., and CEO for Softtek Spain and the U.K. Since 2004, he has been responsible for Sales and Marketing of Softtek USA, where he managed to double the company’s profitability within a short time frame.
Mexico & Central America
With his incorporation to Softtek in 1988, Carlos Funes started a career characterized by business-focused achievements. Among his various roles, he served as VP of Global Accounts in 2005, and in 2009—thanks to his enterprising vision—he took on the position of VP of Business Development for Mexico and Central America.
Among his greatest contributions to Softtek are accomplishments such as broadening the organization’s presence by entering new markets, bringing local clients to more than ten countries in the Americas, Europe and Asia; the creation and platform for the development of global clients, aimed at unifying the client experience in the different markets; development and evolution of practices and methods for implementing solutions throughout business alliances, to name a few.
In 2011 Carlos accepted a new challenge as CEO for the Mexican Market, committed to increasing the competitiveness and bringing clients the value of Softtek as a global company.
Funes graduated as a Systems Engineer from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), Mexico Campus, and holds a Master’s in Business Economics from the same institution.
Chief Sales Officer
During his tenure of over two decades in Softtek, Eduardo Guerrero has held various management positions. In his current role, Mr. Guerrero heads the global sales organization, in charge of the integration of the commercial and business development processes across the Americas, Europe and Asia.
Having led the Financial Services and Government business units at Softtek, Eduardo possesses vast experience in two of the largest and most demanding IT services segments. This background has allowed him to manage multi-million-dollar accounts and complex engagements. He has led the sales and client relationship management teams for many of Softtek’s largest and more ambitious projects.
Prior to his current role, Eduardo served as VP of Sales and Business Development for Softtek Mexico, a position in which he led the organization’s efforts to consolidate as one of the country’s premier solution provider. He also has been a participant in Softtek’s management council since the year 2000, helping draft the organization’s strategic and operational directions.
Fernando Vega currently leads Softtek’s Shared Services and is responsible for supplying the necessary resources for the company's operations. He is characterized for his leadership based on objectives and for promoting teamwork. Since his incorporation to the organization in October 1985, Vega has demonstrated great enthusiasm and self-determination which has driven him to working in distinct roles, such as: programmer, project leader, project manager, director of business units, sales, human capital and capacity planning.
The experience he acquired in different areas made Fernando the ideal candidate for creating and leading the area known as Shared Services, at the U.S. level—a position that, four years later, turned global. During his management, he has stimulated a countless number of initiatives that have contributed to both an improved organizational climate as well as increased company profitability.
More than 25 years ago, Miguel Saldivar began his career in IT when he decided to study Computer Science at the Universidad Autonoma de Nuevo Leon, Mexico. His success story began in 1991 in his home country, at Softtek’s Monterrey office. He began as a programmer and later became a business consultant and project manager. Four years later, he had his first entrepreneurial experience with the opening of a Softtek branch in Guadalajara, Mexico, where he held the position of Business Unit Director. Since then, Saldivar has grown with the company, seized opportunities and worked in various areas and key markets for Softtek, including Mexico, Brazil and the U.S.
The entrepreneurial spirit and ambition to grow and lead change, streamline processes and build teams, led Miguel to Brazil in 1996—two years after the start of the company’s operations in the country. He went to start SAP operations, which today makes up Softtek’s largest service area, and later led five business units, including the sale and delivery of services and projects. Overcoming the challenges posed by the position, two years later he was able to celebrate the first local results and assumed the role of Director of Sales, where he stayed for the six years that followed.
In 2004, Miguel returned to his origins, in Mexico City, with the responsibility of promoting growth for SAP strategies and restructuring the business practice for the Softtek’s Mexican operation. In 2005, he returned to Brazil, where for a year he served as Executive Director of Applications Outsourcing. With fifteen years at Softtek and great worldly experiences, Miguel reached the position of vice president and moved to Atlanta, Georgia, where he was responsible for establishing the company’s global SAP practice.
Saldivar returned to Brazil in 2008 and has since worked for the business development of the local market. Currently Miguel is overseeing the operations at the national level, as Softtek CEO of Brazil.
Since joining Softtek in 2000, Luis has demonstrated great empathy with the culture of the organization, which led to his increasing involvement to form and direct this important area. During his management he has shaped a solid group at the global level through which he has not only maintained our essence, but also initiated a process of evolution that seeks to reaffirm this important element considered as one of the big differentiators of Softtek: its culture.
He started in Softtek as Strategic Socio of Human Capital, and says that here [in the organization] he visualizes a future that continuously changes but that which has a constant—to grow as a person and as a professional. In light of the global crisis, Revilla comments, “I dare say that Softtek is one of the best-equipped organizations to face the [global financial] crisis. A fundamental part of our 2009-2013 strategy is innovation. This will allow us to discover new routes in order to continue assuring the engagement of our associates and customers, maintaining our competitiveness and financial health.”
As Director for Softtek Europe, Doris faces the challenge of consolidating current operations and opening new opportunities for growth to within the continent.
During her more than 25 years of experience in the IT industry, she has contributed to the creation of offerings and services that today form part of the organization’s great achievements.
Doris started her career in Softtek twenty-two years ago, and has served in different roles including Project Leader, Director of Business Units, Sales Director for the Mexican market, and Business Partner.
Her visionary capacity and her commitment to set objectives that are increasingly ambitious, have transformed her into a great leader and have helped extend her influential mark not only in Spain—where she is based—but to many other regions where Softtek operates. Doris holds a degree in Cybernetics Engineering and Computer Sciences from Universidad la Salle, in Mexico City.
Marketing & Communications
Alex Camino has led global Marketing and Communications for Softtek since May 2006. As CMO, he oversees corporate communications across the U.S., Latin America, Europe and Asia to create one of the most successful IT brands in Latin America and bringing the nearshore industry to global prominence in the process. His team articulates value proposition and positioning strategies for the global ITO and BPO markets through Softtek’s go-to-market strategy.
During his 20-year career at Softtek, Alex has performed several sales and technology consultancy duties in different positions, including Director for the e-Business unit and later as Corporate Director of Technology.
In his previous role as Business Development Manager for Softtek in the Northeast region of the U.S., Alex was accountable for sales and profitability in the region, while establishing relationships with third-party vendors and leading analysts.
Alex is a frequent speaker at global and regional events promoting nearshore and business technology. He was responsible for organizing Softtek’s first-ever Nearshore Summit during his first year as head of Marketing which has since evolved to 5 subsequent annual international summits around digital innovation.
Alex is author of several white papers and ebooks on the topics of nearshore, enterprise agility, total cost of engagement and customer experience in the digital world.
The Softtek family is mourning the loss of Francisco (“Güero”) Lara who passed away this past July in Sao Paulo, Brazil. What distinguished Güero was his passion for ambitious and demanding initiatives. In 1994, at age 26, he set out to open Softtek’s offices in Brazil. Two years later, after the successful start-up of operation in the country, he led the expansion of the company to new horizons, including Argentina, Colombia, Venezuela, Chile and Puerto Rico — where the company was positioned in a small amount of time, thanks to his great administration. Güero also pioneered Softtek’s Social Responsibility efforts, by being an early promoter of the foundation of Softtek Solidaria, a non-profit organization that focuses on helping underprivileged groups and communities supported by volunteers from Softtek associates, making a difference for many people in need.
He will be greatly missed.