24 february, 2022. – La Moderna, a creative digital marketing and advertising consultancy, which belongs to the group Softtek, joins the select group of agencies included in Google’s Premier partner programme, forming part of the top 3% of the best performing agencies in Spain. The agency, which has more than 14 years of experience, has a prestigious list of clients including TotalEnergies, Orange, Banco Sabadell and Adeslas, among others.
During the month of February, Google recognises the achievements of the world’s best performing digital marketing partners. To do so, it is awarding them Premier Partner status as part of the new Google Partners programme. The programme is aimed at advertising agencies and third parties that manage Google Ads accounts for other brands or companies. It aims to provide companies with innovative tools and resources and support them in helping their clients grow and perform well online.
La Moderna, founded in 2008, stands out for its ability to transform creativity into results, offering its clients the possibility to touch the intangible. Its goal is to help its clients generate the best results by providing the best creativity and the most advanced technology.
The business model of Softtek’s Sales and Performance division is based on the implementation of lead generation campaigns in all off-line and on-line territories, providing services at a global level. Its work encompasses the design and development of multiple conversion landing pages, including a process of continuous optimisation through A/B testing defined by the UX/CRO department for each potential customer segment, with the objective of improving the on-site conversion rate as much as possible. It has a large number of certified technicians in Google, Bing, Facebook and the main sources of lead generation. The work process covers social listening to improve the processes of generating relevant content, the identification of potential customer segments, the analysis of campaigns and the integration of the KPIs defined in a Big Data tool that allows us to detect patterns on which to evolve.
“The recognition from a company of Google’s size and prestige confirms that there is nothing better than loving what you do, and we love what we do. This Premier Partner status will continue to provide us with better resources to leverage our creative skills and develop new ideas that help our clients achieve their goals and go further every day,”, said Carlos Peña, Director of Sales and Performance at Softtek.
The Google Partner programme is designed to deliver real results through three levels of participation, with a package of benefits and opportunities, providing agencies with training, support and resources to drive their clients forward. In 2022, the Google Partner programme is more challenging to join as it has included some changes to the requirements for Premier Partners, which are now much more rigorous. This translates into greater recognition for those who achieve this type of certification. This is why, thanks to the consolidation of clients and the increased effectiveness of La Moderna’s campaigns, it has been possible for them to become part of the programme.Karen Liedl