Close menu
Accessibility Menu
Bigger text
bigger text icon
Text Spacing
Spacing icon
saturation icon
big cursor icon
Dyslexia Friendly
dyslexia icon


Product-centric transformation helps beer, wine, and spirits company launch 7 D2C brands in record time

Digital Transformation Service | Agile Portfolio Evolution


About the customer

One of the leading producers and marketers of alcoholic beverages, with a commitment to quality and innovation.

circle icon

50+ years in the market

circle icon

8,000+ employees

circle icon

US $6B+ revenue


Business challenges

Especially during the early days of the pandemic, many CPG companies were forced to rethink their vision and better align their IT and business strategies.

Aware of the challenges ahead, our client was looking for a strategic partner to help with the following goals:


Power business growth through a product centric mindset focused on two main areas: sales & marketing.


Enable sales strategy pillars such as category management, supplier collaboration, and sales execution.


Connect with customers and consumers through direct to consumer, consumer platform services, 3-tier eCommerce, and data strategy and architecture.


Operate with future-ready technology platforms that have smart, service-oriented cloud architectures with APIs. • Enterprise mesh platform
• Reporting and analytics platform
• Integration platform


How Softtek comes into play

Softtek was engaged as a strategic partner to run a digital product team development center to support our client’s business strategy and vision.

Implemented an Agile integrated delivery model
• Product-centric approach
• Enterprise Lean-Agile solution
• Value-driven teams by capability

Deployed Softtek CoE –Centers of Excellence to align the digital solution
• Implemented a standardized platform with specific customization per country to reduce operating and innovation costs
• UX/UI rewrite

Continuous delivery & deployment
• Supported by our Continuous Everything® model, we articulated a DevOps model to deliver business and customer value

back img
impact1 impact2

Business impact

Softtek delivered business and customer value through an Agile delivery model with a product centric approach, resulting in a significant increase in digital transactions across sales platforms and an overwhelmingly positive response from customers. Our client can now be more aggressive in achieving sales goals while maintaining a closer relationship with the end consumer.

Bolsa con dinero

Increased sales volume by 9% through monthly releases for the sales enablement platform.


Accelerated eCommerce with concept to launch of 3 weeks per site, leading to a 44% revenue increase.


Exceeded digital brand engagement goals with 5 million unique visitors.


Drove personalization at scale and agile digital marketing.

Time arrows

Reduced category management time to market by 50%, impacting 18 national accounts (distributors).

Get the PDF version