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CONSUMER PACKAGED GOODS CPG firms must balance worldwide oversight of operations with a local focus on consumer behaviors and preferences

Despite global consumption trends, CPG organizations must develop the digital capabilities needed to manage complex global value chains and at the same time engage individual consumers focused on local insights.

Engage in D2C strategies and maximize loyalty with the complete package of creativity, technology, and business vision. Let’s define the future of CPG, together.


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We have developed a customized offer for the main industry sectors, according to our deep understanding of their value streams and supply chains

Integrate with retail strategy
Leveraging data at the point of sale
Enhance time-to-market capabilities
Optimize supply chain from manufacturing, logistics, and inventory management
Transform into actions the massive volumes of data and sources ranging from operational platforms to social media insights

Agenda for CPG

CPG executives are faced with a short- and long-term agenda and must make swift judgements to address the following focus areas:


Maximizing the existing technology to support business and rationalizing IT spend, reducing disruptions.


Orchestrating the response for business continuity and keep consumers engaged.

People and processes

Empowering the new remote workforce and re-shape working habits.


Promoting collaboration throughout the value chain to provide better understating of buying behavior that results in efficient demand generation and fulfillment.


Enable “safe” solutions to ensure innocuous processes along the value chain.

Future fit

Getting ready to lead as a new normal arrives.


Our services and solutions

To tackle the six challenges, Softtek has created a series of flexible solutions that can be implemented and deployed rapidly:

IT Strategy
  • ERP Services
  • IT Process Implementation
  • Digitized IT Governance
  • Telco & Cloud Services
  • Low Touch Economy
Operational Intelligence
  • Advanced IT Operations
  • Modern Application Development (µSvc, API, Mobile/Responsive, WCM, Cognitive APIs)
  • Application QA, Testing and Validation
  • Agile Development
Supply Chain Ecosystem
  • Logistics Operational Intelligence (WMS & TMS)
  • Smart Manufacturing IoT
  • Plant Resource Optimization IoT
  • BPO Smart Procurement
  • Sales and Operations Planning (SAP & Blue Yonder)
Customer experience
  • Unified Commerce Solution
  • Digital Sales Services
  • Digital MKT
  • Customer Experience Design & Engineering
Business Intelligence
  • Short-term Demand Forecasting Tuning
  • Intelligent Automation of Business Processes (RPA)
  • Business Process Digitization (BPM/BPA)
  • E2E Advanced Analytics
Click2Sync Omnichannel
Click2Sync is a multichannel e-commerce integration platform that rapidly and reliably connects storefronts, marketplaces, ERPs, and more. Consolidate your information and keep it synchronized across channels and platforms.

How we are helping clients in the CPG sector

Consumer Packaged Goods | SAP | Pharma & Beauty
SAP S/4 HANA migration puts pharma leader's core business in the cloud
Consumer Packaged Goods | DevOps | Agile Software Development
Product-centric transformation helps beer, wine, and spirits company launch 7 D2C brands in record time
Consumer Packaged Goods | IT Infrastructure Services | Next-Gen IT Operations
Multinational non-alcoholic bottler saves 27% YOY on infrastructure monitoring
Consumer Packaged Goods | Application Services | Next-Gen IT Operations
Food processing leader saves 25% on application management
Consumer Packaged Goods | Data and AI | Agile Software Development
Global fashion retailer boosts value chain efficiencies with advanced business analytics
Consumer Packaged Goods | Pharma & Beauty | Fitness & Wellness
Headless eCommerce and CMS help nutrition leader create unique UX in different countries