For a customer-focused business, a digital transformation strategy must deliver a connected, omnichannel experience. Leveraging data at the point of sale is critical, as is integration between POS systems and customer data.
Customer-facing applications, more over, typically operate in isolation from back-end data repositories. As a result, customer engagement initiatives often fail to gain the data-driven traction needed to deliver anticipated value.
Softtek’s cloud-based Guest Engagement Solution integrates data at the point of customer interaction with back office and loyalty program systems in real time. The solution delivers detailed customer insight, improved operational efficiency and personalized interaction that takes customer engagement to the next level.
