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Guest Engagement

ELEVATE THE CUSTOMER EXPERIENCE BY INTEGRATING FRONT-END AND BACK-OFFICE DATA IN REAL TIME

Cloud-based platform that connects POS solutions to broader organizational systems, turning hospitality transactions into valuable insights.

Today, however, businesses struggle to connect disparate platforms and data silos

Customer-facing applications, more over, typically operate in isolation from back-end data repositories. As a result, customer engagement initiatives often fail to gain the data-driven traction needed to deliver anticipated value.

Softtek’s cloud-based Guest Engagement Solution integrates data at the point of customer interaction with back office and loyalty program systems in real time. The solution delivers detailed customer insight, improved operational efficiency and personalized interaction that takes customer engagement to the next level.

Benefits

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LEVERAGE DETAILED DATA ANALYTICS
  • Integrate customer-facing and back-office data and loyalty programs
  • Real-time dashboard for transparency
  • Create a unique experience

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STREAMLINE THE CUSTOMER JOURNEY
  • Real-time 1:1 customer-facility communication
  • Digitize transactional portions of the engagement process
  • Gain visibility into the customer value chain

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ENHANCE SALES & MARKETING
  • Tailor marketing and promotions initiatives to preferences
  • Multi-variant campaign assessments
  • Predictive modeling to optimize campaign efficiency

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OPTIMIZE OPERATIONS
  • Decreased Opex with improved service
  • Leverage analytics to enhance supply chain
  • Establish cycle of continual, autonomic improvement